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4 results for Marketing Manager in Grand Rapids, MI

Marketing Automation

Grand Rapids, MI
onsite
Temporary / Contract
0 - 0 USD / Yearly
OverviewThe Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI. Key Responsibilities<ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul>
2026-04-22T00:00:00Z

Digital Marketing Analyst

Grand Rapids, MI
onsite
Temporary / Contract
0 - 0 USD / Yearly
OverviewThe Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness. Key Responsibilities<ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul>
2026-04-22T00:00:00Z

Purchasing Manager

Battle Creek, MI
onsite
Permanent / Full Time
85000 - 95000 USD / Yearly
We are looking for an experienced Purchasing Manager to lead procurement operations and support efficient material availability for the organization in Battle Creek, Michigan. This role is responsible for guiding purchasing strategy, strengthening supplier relationships, and helping ensure cost-effective, timely acquisition of goods and services. The ideal candidate brings strong operational judgment, a solid background in purchasing leadership, and hands-on experience working within major ERP platforms. Responsibilities: • Direct daily procurement activities to maintain consistent supply levels and support business operations. • Develop sourcing plans that balance cost, quality, and delivery expectations across purchased materials and services. • Oversee supplier performance by tracking service, pricing, and fulfillment results and addressing issues as they arise. • Partner with internal teams to understand demand, align purchasing priorities, and improve overall procurement effectiveness. • Manage purchasing processes and controls to promote accuracy, policy compliance, and reliable recordkeeping. • Review purchasing data and market conditions to identify savings opportunities and support informed buying decisions. • Lead and support procurement staff, providing direction, accountability, and process improvement guidance. • Use a major ERP system to manage purchasing transactions, monitor orders, and maintain accurate procurement information.
2026-04-20T00:00:00Z

Finance Manager

Grand Haven, MI
onsite
Permanent / Full Time
120000 - 140000 USD / Yearly
We are looking for an accomplished Finance Manager to oversee and enhance the financial operations of our organization in Grand Haven, Michigan. This leadership role involves managing accounting, finance, human resources, and customer service functions while ensuring compliance with regulatory standards and driving strategic initiatives. The ideal candidate will have extensive experience in governmental accounting, financial oversight, and personnel management, as well as a strong commitment to organizational excellence. Responsibilities: • Oversee daily operations of finance, accounting, human resources, and customer service departments. • Administer employee benefits, labor relations, and workers' compensation while managing personnel policies and procedures. • Maintain and manage accounting systems to ensure accurate recording, measurement, and reporting of financial data. • Analyze monthly financial statements and operational reports to provide actionable insights. • Develop and implement effective cash forecasting and budgeting systems. • Ensure compliance with GAAP principles, FASB rulings, and state and local government regulations. • Conduct cost of service studies to assist in setting rates and service charges. • Lead internal and external audit processes and ensure timely filing of insurance claims and state-required reports. • Coordinate risk management practices and oversee property and liability insurance renewals. • Participate in strategic planning and policy development to support organizational goals.
2026-04-02T00:00:00Z