3 results for Marketing Analytics Manager in Grand Rapids, MI

Digital Marketing Analyst

Grand Rapids, MI
onsite
Temporary
0 - 0 USD / Yearly
OverviewThe Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness. Key Responsibilities<ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul>
2026-03-16T00:00:00Z

Marketing Automation

Grand Rapids, MI
onsite
Temporary
0 - 0 USD / Yearly
OverviewThe Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI. Key Responsibilities<ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul>
2026-03-16T00:00:00Z

Financial Planning & Analysis Manager

Grand Rapids, MI
onsite
Permanent
80000 - 115000 USD / Yearly
We are looking for an experienced Financial Planning & Analysis Manager to join our team in Grand Rapids, Michigan. In this role, you will be responsible for driving financial strategy, improving reporting accuracy, and enhancing decision-making processes across the organization. This position offers the opportunity to lead critical financial initiatives and collaborate with various departments to support the company's growth and operational goals. Responsibilities: • Oversee monthly financial close processes, ensuring efficiency and delivering insightful analysis and commentary. • Develop and maintain comprehensive financial reporting that supports strategic decision-making and operational improvements. • Lead treasury management activities, including payment processing and credit card program oversight. • Collaborate with the President to prepare annual budgets, forecasts, and divisional profit and loss statements. • Streamline accounting and finance documentation processes to enhance accuracy and efficiency. • Conduct equipment costing reviews, analyze variances, and document findings to provide actionable insights. • Manage inventory accounting and ensure accurate tracking and reporting. • Improve invoicing and expense reporting workflows for the service team to increase operational efficiency. • Create and maintain cash forecasting tools to monitor weekly and monthly financial needs. • Assess and plan for future labor and leadership requirements within the accounting and finance function.
2026-03-04T00:00:00Z