Add your latest resume to match with open positions.

4 results for Digital Marketing Analyst in Grand Rapids, MI

Digital Marketing Analyst

Grand Rapids, MI
onsite
Temporary / Contract
0 - 0 USD / Yearly
OverviewThe Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness. Key Responsibilities<ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul>
2026-04-22T00:00:00Z

Marketing Automation

Grand Rapids, MI
onsite
Temporary / Contract
0 - 0 USD / Yearly
OverviewThe Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI. Key Responsibilities<ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul>
2026-04-22T00:00:00Z

IT Data Analyst

Grand Rapids, MI
onsite
Permanent / Full Time
90000 - 110000 USD / Yearly
We are looking for a Data Analyst to turn complex technical data into clear insights that support performance, reliability, and user experience improvements. This role partners closely with teams across development, product, and IT to shape reporting needs and deliver meaningful analysis. Based in Grand Rapids, Michigan, the position focuses on building trusted data assets, uncovering patterns in system behavior, and helping guide informed operational decisions. Responsibilities: • Create interactive dashboards, reporting solutions, and visual summaries that translate technical metrics into actionable information for stakeholders. • Examine data sets to detect patterns, outliers, and improvement opportunities that can strengthen platform stability and end-user satisfaction. • Work with developers, product leaders, and IT partners to gather reporting needs and define accurate, useful data inputs. • Analyze infrastructure and application performance data to support monitoring efforts, resource forecasting, and capacity planning activities. • Investigate system-related issues through root cause analysis and present recommendations backed by data findings. • Uphold data quality by validating information, resolving inconsistencies, and maintaining dependable reporting across technology environments. • Contribute to predictive analytics and automation efforts that improve efficiency and enable more proactive decision-making. • Track developments in analytics platforms, programming tools, and emerging technologies to enhance reporting and analytical capabilities.
2026-05-07T00:00:00Z

Digital Project Manager

Ada, MI
onsite
Temporary / Contract
0 - 0 USD / Yearly
OverviewThe Digital Project Manager is responsible for planning, executing, and overseeing digital initiatives from concept through delivery. This role serves as the central coordinator across design, development, marketing, and stakeholder teams to ensure projects are delivered on time, within scope, and aligned with business goals. The ideal candidate brings strong project management discipline, excellent communication skills, and a deep understanding of digital workflows and technologies. Key Responsibilities<ul><li>Lead end‑to‑end management of digital projects including websites, mobile applications, digital campaigns, UX/UI design initiatives, and platform enhancements.</li><li>Define project scope, requirements, timelines, and deliverables in collaboration with cross‑functional teams.</li><li>Create and maintain project plans, sprint schedules, resource plans, and status reports.</li><li>Facilitate daily standups, sprint planning, backlog grooming, and retrospectives (if using Agile/Scrum).</li><li>Serve as the primary point of contact for internal teams, clients, and stakeholders regarding project updates and deliverables.</li><li>Manage vendor relationships, contracts, and timelines when external partners are involved.</li><li>Identify risks, propose mitigation strategies, and proactively resolve roadblocks.</li><li>Ensure deliverables meet quality standards and align with UX, brand, and technical guidelines.</li><li>Oversee budget tracking, invoicing, and project financials.</li><li>Support continuous improvement by contributing to process optimization and best practices.</li></ul>
2026-04-22T00:00:00Z