We are looking for a PPC Specialist/Paid Search specialist to support paid media performance for a manufacturing organization in Rockford, Michigan. This Long-term Contract position will focus on strengthening search, product listing ads, social, and display campaigns by partnering with an external agency and internal marketing teams. The ideal candidate brings hands-on digital advertising experience, strong analytical thinking, and the ability to keep campaigns aligned with promotional calendars, product launches, and broader business goals.<br><br>Responsibilities:<br>• Partner with the external media agency to improve performance across paid search, product listing ads, social advertising, and display campaigns.<br>• Translate upcoming promotions, new product introductions, and marketing priorities into clear campaign briefs for agency execution.<br>• Coordinate internal requests for updated ad assets to support social and display initiatives with fresh, effective creative.<br>• Track campaign results and prepare recurring reports that highlight performance trends, opportunities, and next steps.<br>• Manage monthly budget support activities, including accrual tracking, invoice review, and documentation for paid media spend.<br>• Monitor paid media analytics to identify optimization opportunities and support testing strategies that improve return on investment.<br>• Work across marketing systems and tools, including CMS and CRM platforms, to help maintain campaign accuracy and audience alignment.
We are looking for a Marketing Specialist to support a mission-focused nonprofit in Michigan. This long-term contract opportunity is suited for a marketing specialist who can manage day-to-day communications work with minimal oversight while maintaining quality, consistency, and speed. The role will contribute to digital outreach, brand-aligned messaging, website updates, and audience engagement efforts in a collaborative, fast-moving environment.<br><br>Responsibilities:<br>• Create and carry out marketing and communication projects that strengthen awareness of the organization’s programs and community impact.<br>• Maintain consistent messaging and visual alignment across campaigns, collateral, and digital content by applying established brand standards.<br>• Update and manage website content to keep information accurate, timely, and aligned with current initiatives.<br>• Develop internal communication materials that support employee engagement and help share important organizational updates.<br>• Monitor social media channels and online feedback, responding appropriately to audience interactions and helping foster positive engagement.<br>• Assist with email campaigns and other digital marketing activities, including content development, coordination, and performance support.<br>• Contribute to content optimization efforts by applying knowledge of evolving search practices, including SEO and AI-influenced discovery trends.<br>• Use sound judgment, organization, and attention to detail to manage multiple deadlines and adjust priorities as business needs change.