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2 results for Business Development Manager Labels in Grand Rapids, MI
- Grand Rapids, MI
- remote
- Temporary
- - USD / Hourly
- <p><strong>Overview</strong></p><p>The Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul><p><br></p>
- 2026-03-16T20:48:41Z
- Kentwood, MI
- onsite
- Permanent
- 50000.00 - 55000.00 USD / Yearly
- We are looking for a highly motivated Sales Associate/Marketing Specialist to join our team in Kentwood, Michigan. In this role, you will support sales operations and contribute to marketing initiatives designed to drive growth within the food and food processing industry. The ideal candidate thrives in a collaborative environment and is skilled at managing client relationships while executing marketing strategies.<br><br>Responsibilities:<br>• Provide comprehensive support to sales representatives, including managing customer inquiries, processing orders, and delivering product information.<br>• Prepare compelling sales presentations, proposals, and quotations in coordination with the sales team.<br>• Maintain accurate client databases and sales records to streamline operations and ensure efficiency.<br>• Organize and coordinate logistics for trade shows, industry events, and client meetings.<br>• Collaborate with marketing management to develop and implement promotional campaigns targeting food manufacturers and distributors.<br>• Create and optimize marketing materials such as brochures, newsletters, and social media posts tailored to the B2B food ingredients sector.<br>• Conduct market research to identify emerging trends, opportunities, and potential clients within the industry.<br>• Monitor and analyze marketing campaign performance, delivering insights to improve engagement and conversion rates.<br>• Liaise with internal teams, including production, quality, and R& D, to ensure accurate product messaging and timely client support.
- 2026-03-06T14:28:41Z