<p><strong>eCommerce & CRM Director - Part-Time Consulting, Remote! </strong></p><p><strong>eCommerce & CRM Director</strong> Responsibilities:</p><ul><li>Serve as the agency’s subject matter expert (SME) in eCommerce, CRM, and lifecycle marketing, supporting leadership and client engagements.</li><li>Develop and lead CRM, customer journey, retention, loyalty, and lifecycle marketing strategies.</li><li>Align customer data, CRM platforms, media, and commerce initiatives to drive business growth and customer lifetime value.</li><li>Advise on audience segmentation, personalization, marketing automation, and first-party data activation strategies.</li><li>Analyze and optimize key performance metrics, including ROAS, CAC, LTV, retention, AOV, and conversion rates.</li><li>Present strategic recommendations, insights, and growth opportunities to internal stakeholders and prospective clients.</li><li>Support enterprise eCommerce pitches through solution design, strategy development, and client-facing presentations.</li><li>Act as a consultative partner during the sales process, with potential leadership of the account upon award.</li></ul><p><br></p>