We are looking for an experienced Marketing and Communications Manager to lead the development and execution of comprehensive marketing strategies. This role is pivotal in driving brand growth, enhancing customer engagement, and managing promotional efforts across digital, product, and social platforms. You will oversee a team and collaborate with external partners to ensure impactful marketing initiatives.<br><br>Responsibilities:<br>• Develop and implement marketing strategies that align with the company’s growth objectives and vision.<br>• Identify and prioritize high-performing marketing channels to boost brand visibility and revenue.<br>• Lead product marketing efforts, including launch planning, messaging, and promotional campaigns.<br>• Collaborate with internal teams and external partners to execute go-to-market strategies effectively.<br>• Oversee social media strategies and daily operations, ensuring alignment with broader marketing goals.<br>• Build relationships with influencers, affiliates, and brand ambassadors to amplify brand storytelling.<br>• Manage digital marketing vendors and track performance metrics to refine strategies.<br>• Maintain a marketing calendar and coordinate cross-functional campaigns to ensure seamless execution.<br>• Analyze marketing performance data to inform future initiatives and optimize results.<br>• Ensure consistent brand representation across all platforms and customer touchpoints.
<p>We’re seeking an experienced <strong>Senior Media Planner/Strategist</strong> to support campaign planning and execution with a Pharma client in Philadelphia. This role will manage media activities from partner vetting through launch, ensuring campaigns meet compliance requirements, perform effectively, and align with overall brand strategy. The ideal candidate brings deep healthcare media expertise and thrives in a fast‑paced, highly regulated environment.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead end‑to‑end media planning for <strong>DTC and HCP campaigns</strong> across oncology brands.</li><li>Develop <strong>RFPs</strong>, build tactical media plans, and support vendor evaluation and presentations.</li><li>Provide strategic input on <strong>channel mix</strong>, partner selection, and initial budget allocations.</li><li>Oversee <strong>media partner onboarding</strong>, campaign setup, performance monitoring, and optimization.</li><li>Coordinate with internal teams and external partners on campaign launches, reporting, and in‑flight adjustments.</li><li>Maintain media <strong>flowcharts</strong>, manage creation of traffic workbooks, and track creative assets.</li><li>Execute technical deliverables, including <strong>creative specs, brand safety requirements, and ad verification setup</strong>.</li><li>Ensure all campaigns adhere to <strong>pharma regulations</strong> and internal compliance standards.</li><li>Assist with partner negotiations and maintain strong agency/vendor relationships.</li></ul><p><br></p>