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2 results for Business Analytics Manager in Durham, NC
- Raleigh, NC
- onsite
- Temporary / Contract
- 0 - 0 USD / Yearly
- <p>The Marketing Automation Manager is responsible for developing, managing, and optimizing marketing automation programs that support lead generation, customer engagement, and revenue growth. This role partners closely with marketing, sales, and other cross-functional teams to build effective campaigns, improve marketing processes, and leverage data to drive performance.</p><p>Key Responsibilities</p><ul><li>Develop and manage automated marketing campaigns, workflows, and lead-nurturing programs.</li><li>Build and maintain email campaigns, customer journeys, segmentation, and personalization strategies.</li><li>Manage marketing automation platforms and ensure data, integrations, and workflows function effectively.</li><li>Partner with Marketing and Sales teams to support lead generation, lead scoring, qualification, and lifecycle management.</li><li>Monitor campaign performance and provide reporting and insights on key metrics such as engagement, conversion, pipeline, and ROI.</li><li>Conduct testing and optimization of emails, workflows, landing pages, forms, and other campaign elements.</li><li>Maintain data quality, audience segmentation, and marketing database processes.</li><li>Collaborate with content, creative, digital, and analytics teams to execute integrated campaigns.</li><li>Identify opportunities to improve marketing processes through automation, personalization, and technology.</li><li>Stay current on marketing automation trends, best practices, and emerging technologies.</li></ul><p><br></p>
- 2026-09-23T00:00:00Z
- Raleigh, NC
- onsite
- Temporary / Contract
- 0 - 0 USD / Yearly
- <p>The Senior Marketing Financial Analyst serves as a strategic finance partner to the Marketing organization, responsible for measuring and improving the return on marketing investment across channels. This role combines strong financial and business acumen with hands-on statistical modeling skills, including regression analysis and Media Mix Modeling (MMM), to evaluate the impact of marketing spend on business outcomes, guide budget allocation, and support forecasting and planning.</p><p>The ideal candidate combines financial rigor with a strong understanding of marketing strategy, data analysis, and customer acquisition.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Partner with Marketing leadership to develop, manage, and analyze marketing budgets, spend pacing, and ROI across paid, owned, and earned channels.</li><li>Maintain and interpret Media Mix Models (MMM), including data inputs, assumptions, outputs, and vendor-developed models.</li><li>Build and apply statistical and econometric models, including multivariate regression, attribution, elasticity modeling, and other analytical approaches.</li><li>Translate complex analytical findings into actionable recommendations regarding channel mix, budget allocation, and marketing spend optimization.</li><li>Monitor and report on key marketing KPIs, including CAC, CPL, CPA, ROAS, ROI, LTV:CAC, conversion rates, and marketing-sourced revenue.</li><li>Develop and maintain customer acquisition and marketing efficiency models to evaluate spend against business outcomes.</li><li>Develop financial forecasts, monthly and quarterly variance analyses, and business cases for new marketing investments and campaigns.</li><li>Collaborate with Marketing, Finance, Analytics, and Data Science teams to align on data sources, modeling assumptions, and measurement methodologies.</li><li>Build and automate dashboards and reporting tools using platforms such as Excel, SQL, Tableau, and Power BI.</li><li>Conduct ad-hoc statistical analyses, including scenario planning, sensitivity analysis, test-and-learn evaluations, and incrementality testing.</li><li>Present findings and recommendations to senior leadership, translating complex analysis into clear business insights.</li><li>Support annual and long-range planning processes, including marketing spend forecasting and ROI-based prioritization of investments.</li></ul>
- 2026-09-23T00:00:00Z