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2 results for Business Analytics Manager in Durham, NC
- Raleigh, NC
- onsite
- Temporary / Contract
- 0 - 0 USD / Yearly
- <p>The Marketing Automation Manager is responsible for developing, managing, and optimizing marketing automation programs that support lead generation, customer engagement, and revenue growth. This role partners closely with marketing, sales, and other cross-functional teams to build effective campaigns, improve marketing processes, and leverage data to drive performance.</p><p>Key Responsibilities</p><ul><li>Develop and manage automated marketing campaigns, workflows, and lead-nurturing programs.</li><li>Build and maintain email campaigns, customer journeys, segmentation, and personalization strategies.</li><li>Manage marketing automation platforms and ensure data, integrations, and workflows function effectively.</li><li>Partner with Marketing and Sales teams to support lead generation, lead scoring, qualification, and lifecycle management.</li><li>Monitor campaign performance and provide reporting and insights on key metrics such as engagement, conversion, pipeline, and ROI.</li><li>Conduct testing and optimization of emails, workflows, landing pages, forms, and other campaign elements.</li><li>Maintain data quality, audience segmentation, and marketing database processes.</li><li>Collaborate with content, creative, digital, and analytics teams to execute integrated campaigns.</li><li>Identify opportunities to improve marketing processes through automation, personalization, and technology.</li><li>Stay current on marketing automation trends, best practices, and emerging technologies.</li></ul>
- 2026-10-19T00:00:00Z
- Raleigh, NC
- onsite
- Temporary / Contract
- 0 - 0 USD / Yearly
- <p>We are seeking a results-driven Growth Marketing Manager to develop and execute data-driven marketing strategies that drive customer acquisition, engagement, retention, and revenue growth. This role will focus on optimizing digital marketing campaigns, improving conversion rates, and leveraging marketing automation and analytics to maximize ROI.</p><p><br></p><ul><li>Develop and execute growth marketing strategies across paid, organic, email, and digital channels.</li><li>Manage customer acquisition, lead generation, and retention campaigns to drive business growth.</li><li>Leverage marketing automation platforms and CRM tools to optimize customer journeys and nurture campaigns.</li><li>Analyze campaign performance, conversion rates, customer acquisition costs (CAC), and ROI to identify growth opportunities.</li><li>Conduct A/B testing and optimize landing pages, email campaigns, and digital marketing initiatives.</li><li>Collaborate with sales, creative, and marketing teams to align growth strategies with business objectives.</li></ul><p><br></p><p><br></p>
- 2026-10-27T00:00:00Z