We are looking for an experienced Marketing/Communications Manager to lead dynamic marketing strategies and enhance brand visibility. This role requires a creative, detail-oriented individual with expertise in crafting compelling campaigns, managing communication channels, and driving audience engagement. Join us in Plymouth Meeting, Pennsylvania, to make an impact with your innovative ideas and leadership skills.<br><br>Responsibilities:<br>• Develop and implement marketing campaigns across various channels, including email, social media, and digital platforms.<br>• Oversee the creation and distribution of engaging content tailored to target audiences.<br>• Manage social media accounts, ensuring consistent branding and audience growth.<br>• Collaborate with internal teams to align marketing strategies with business objectives.<br>• Analyze campaign performance and provide insights to improve future initiatives.<br>• Create and edit compelling copy for advertisements, newsletters, and other marketing materials.<br>• Lead the planning and execution of communication strategies to enhance brand reputation.<br>• Stay updated on industry trends and incorporate best practices into marketing efforts.<br>• Build and maintain relationships with stakeholders and external partners.<br>• Coordinate with designers and other team members to produce high-quality marketing assets.
<p>We are confidentially supporting our client in the search for a <strong>Demand and Growth Marketing Manager</strong> who will lead digital marketing initiatives that increase awareness, engagement, and conversion across key audience segments. This role will build integrated digital journeys that move prospects and customers from initial interest to meaningful action.</p><p><br></p><p>Partnering closely with cross‑functional teams—including Marketing, Sales, Operations, Technology, and Analytics—this individual will enhance how audiences discover, engage, and convert across all digital touchpoints. This includes websites, landing pages, forms, digital campaigns, and service/support experiences. The role will also develop lead scoring models and attribution frameworks that clearly connect marketing activities to pipeline and revenue outcomes.</p><p>The ideal candidate blends digital marketing expertise, data-driven decision-making, and journey-led strategy to drive measurable growth.</p><p><br></p><ul><li>Build and execute digital marketing campaigns that generate awareness, engagement, and pipeline.</li><li>Leverage web, paid media, marketing automation, and additional channels within the marketing mix.</li><li>Design and optimize digital journeys across the website, landing pages, and online forms.</li><li>Identify friction points across the funnel and recommend optimization strategies that increase conversion.</li><li>Collaborate with Sales, Operations, and Customer Experience teams to improve lead handling and conversion.</li><li>Develop nurture programs that guide audiences from awareness to activation and ongoing engagement.</li><li>Track and analyze performance across key funnel metrics including lead generation, acquisition, and engagement.</li><li>Establish and implement attribution models and reporting that connect marketing efforts to business growth.</li></ul><p><br></p><p><strong>Qualifications</strong></p><ul><li>5–7+ years in demand generation, digital marketing, lifecycle marketing, or growth marketing.</li><li>Experience developing digital acquisition and engagement journeys across web and multi‑channel digital programs.</li><li>Strong background optimizing landing pages, forms, and conversion paths.</li><li>Proficiency with CRM, marketing automation, and analytics platforms (Salesforce strongly preferred).</li><li>Strong analytical skills with experience measuring campaign performance and implementing attribution models.</li><li>Experience in financial services, technology, SaaS, fintech, or related industries preferred.</li></ul><p><br></p>
<p>We are looking for an innovative Marketing Manager to join our client in the Lansdale, PA area. This role is ideal for a strategic thinker with experience in B2B marketing and a strong background in brand positioning within the manufacturing industry. You will oversee the development and execution of marketing strategies to enhance brand visibility and drive measurable business growth. Candidates must have B2B Manufacturing industry experience to be considered.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive B2B marketing strategies tailored to the manufacturing industry.</p><p>• Manage and optimize digital marketing campaigns, including paid social media, Google Ads, and email marketing initiatives.</p><p>• Oversee brand positioning efforts to strengthen market presence and align with company objectives.</p><p>• Utilize HubSpot and other marketing platforms to manage campaigns and analyze performance metrics.</p><p>• Conduct in-depth market research to identify trends and opportunities for business growth.</p><p>• Collaborate with cross-functional teams to ensure consistent messaging across all marketing channels.</p><p>• Monitor and refine strategies using Google Analytics and other tools to improve campaign effectiveness.</p><p>• Create engaging content that resonates with target audiences and supports lead generation.</p><p>• Establish and maintain strong relationships with industry partners and stakeholders.</p><p>• Track and report on the success of marketing initiatives to inform future strategies.</p>
<p>Robert Half is partnering with our client, a Fortune 500 organization within the financial services industry, in this search for a Marketing Associate. This role sits within a high-impact team supporting consumer credit card products and retail branch marketing initiatives, with a focus on acquisition, engagement, and product launches.</p><p><br></p><p><strong>Location: </strong>Wilmington, DE (2 days onsite, 3 days remote)</p><p><strong>Duration: </strong>12-month contract with potential to extend or convert to FTE</p><p><strong>Pay Rate:</strong> $30–33/hour</p><p><strong>Hours: </strong>40 hours/week</p><p><br></p><p><strong>Position Overview:</strong></p><p>The Marketing Associate will support branch readiness efforts for multiple product launches and updates across a portfolio of consumer credit card offerings. This role is critical to ensuring seamless execution of acquisition and engagement initiatives across a large retail branch network. This individual will partner closely with product, marketing, and cross-functional teams to coordinate updates, manage go-to-market workflows, and ensure that tools, training, and collateral are accurate, aligned, and delivered on time. The ideal candidate is highly collaborative, detail-oriented, and thrives in a fast-paced environment.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Support branch readiness for new product launches, refreshes, and marketing initiatives across consumer credit card offerings</li><li>Manage and track updates across go-to-market workstreams, ensuring accuracy and completeness of all materials and timelines</li><li>Coordinate updates to banker tools, training resources, and marketing collateral, including multilingual assets</li><li>Review and approve test links and materials to ensure quality control and consistency</li><li>Partner with cross-functional teams including Product, Acquisitions, Sales & Strategy, Servicing, and Go-to-Market teams to align on priorities and execution</li><li>Identify opportunities to enhance customer and field engagement through improved processes and marketing support</li><li>Maintain and update trackers and documentation to support readiness forums and stakeholder alignment</li><li>Contribute to process improvements that enhance operational efficiency and support broader marketing initiatives</li></ul>
We are looking for a dynamic Communication Specialist to join a fast-growing manufacturing and consumer brand in Boyertown, Pennsylvania. This role is ideal for someone who thrives in a performance-driven environment and enjoys blending creative brand execution with strategic customer engagement. You will take ownership of customer communications, experiential marketing initiatives, and branded merchandise development while leveraging data-driven insights and innovative ideas.<br><br>Responsibilities:<br>• Develop and implement segmentation strategies to enhance customer engagement, targeting, and conversion rates.<br>• Design, optimize, and manage automated workflows, campaigns, and triggers to improve lifecycle marketing.<br>• Analyze marketing performance metrics and refine strategies based on actionable data insights.<br>• Assist in creating and executing trade show booths, branded displays, and promotional trailers.<br>• Coordinate logistics for events, ensuring seamless setup and consistent brand representation.<br>• Represent the brand at industry events, trade shows, and activations to strengthen its presence.<br>• Design and oversee the production of branded merchandise, aligning it with the brand identity.<br>• Manage sourcing, sampling, and production processes for apparel and promotional goods.<br>• Collaborate with internal teams to plan merchandise launches and promotional campaigns.<br>• Ensure all brand touchpoints maintain a premium and performance-focused aesthetic.
We are looking for an experienced and strategic Senior Product Manager to lead the development and execution of product initiatives for Label Traxx. This role involves crafting a clear product vision, driving a roadmap that aligns with business objectives, and collaborating across teams to deliver impactful solutions that enhance customer value and foster company growth. Ideal candidates will possess industry expertise in labels and packaging, coupled with a strong ability to translate business and customer needs into innovative product strategies.<br><br>Responsibilities:<br>• Develop and oversee the product vision, strategy, and roadmap for Label Traxx, ensuring alignment with organizational goals.<br>• Collaborate with leadership teams to integrate product initiatives into broader business objectives.<br>• Gather insights from customer feedback, market trends, and competitive analysis to inform product decisions.<br>• Define and prioritize product requirements, including epics and user stories, to guide development efforts.<br>• Work closely with Engineering, UX, Sales, and Support teams to ensure seamless product delivery.<br>• Manage sprint planning, backlog grooming, and release schedules to optimize development workflows.<br>• Establish and monitor key performance indicators to evaluate product success and performance.<br>• Coordinate go-to-market strategies in collaboration with Marketing and Sales teams.<br>• Communicate product updates, strategic plans, and roadmap progress to internal and external stakeholders.<br>• Serve as the subject matter expert for Label Traxx features and industry developments.