We are looking for an experienced Content Marketing Manager to join our team in Ann Arbor, Michigan. This is a contract-to-permanent position that requires a strategic thinker capable of managing multiple priorities in a fast-paced environment. The ideal candidate will collaborate closely with internal teams to develop and execute comprehensive content strategies that align with business goals.<br><br>Responsibilities:<br>• Develop and implement content strategies that support integrated marketing initiatives, including PR and social media campaigns.<br>• Collaborate closely with the social media team to create and maintain a content calendar that aligns with organizational objectives.<br>• Oversee the creation and editing of high-quality content across various platforms, including blogs, press releases, and billboard messaging.<br>• Manage both organic and paid social media content to maximize audience engagement and reach.<br>• Provide strategic direction for corporate communications and ensure consistency in messaging.<br>• Analyze content performance metrics to refine strategies and improve effectiveness.<br>• Partner with creative teams to ensure content aligns with branding and marketing goals.<br>• Stay informed about emerging technologies, including AI platforms, to enhance content development processes.<br>• Coordinate with internal and external writers to ensure timely delivery of content.<br>• Maintain a collaborative approach to work, fostering partnerships across departments.
We are looking for a dynamic and results-oriented Marketing Manager to lead our comprehensive marketing initiatives in Romeo, Michigan. This long-term contract position offers the opportunity to drive impactful campaigns and elevate brand visibility across diverse channels, including digital, social media, video, TV, and traditional platforms. The ideal candidate will bring creativity, strategic thinking, and leadership skills to align marketing strategies with the company’s values and commitment to excellence.<br><br>Responsibilities:<br>• Develop and implement innovative marketing strategies to enhance brand awareness, generate leads, and engage target audiences effectively.<br>• Oversee the evolution and management of the company’s brand identity, ensuring consistency across all marketing materials and customer interactions.<br>• Create and execute impactful digital and social media campaigns, leveraging tools and analytics to optimize performance.<br>• Design and manage video and TV advertising campaigns that highlight services, customer testimonials, and reinforce brand recognition.<br>• Lead the creation of engaging content across multiple platforms, including blogs, press releases, and promotional materials.<br>• Analyze marketing campaign performance using data-driven insights to refine strategies and maximize effectiveness.<br>• Provide leadership and mentorship to the marketing team, fostering a culture of innovation, collaboration, and excellence.<br>• Represent the company at community events, trade shows, and other local engagements to build relationships and promote the brand.
<p>We are looking for an experienced Senior Media Planner to join our client's media team in Rochester, Michigan. In this Contract to permanent position, you will play a key role in developing and executing strategic media plans across various channels, including digital, paid, owned, earned, and broadcast media. Your ability to manage budgets, collaborate with internal teams and external partners, and deliver innovative solutions will be essential to achieving client objectives. If you are a Sr Media Planner immediately looking for your next position, apply today! </p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive media plans tailored to client goals across digital, paid, owned, earned, and broadcast channels.</p><p>• Manage media budgets effectively, ensuring optimal allocation to maximize campaign performance.</p><p>• Utilize tools such as Strata and Media Force to analyze data and inform strategic decisions.</p><p>• Collaborate with internal execution teams and external partners to ensure seamless campaign deployments.</p><p>• Conduct research using platforms like Comscore, Prime Lingo, and Google Analytics to support media planning strategies.</p><p>• Negotiate media placements and contracts to secure advantageous terms for clients.</p><p>• Provide actionable insights and recommendations based on campaign analysis and performance metrics.</p><p>• Maintain strong relationships with clients, media partners, and internal teams to foster collaboration and trust.</p><p>• Keep up-to-date with industry trends to identify opportunities for innovative strategies.</p><p>• Deliver exceptional client service by addressing needs and exceeding expectations.</p>
