<p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
We are looking for an experienced Business Analyst to join our team in Southfield, Michigan. This contract position offers an excellent opportunity to leverage your analytical expertise in a manufacturing environment while supporting pricing strategies and cost analysis. The ideal candidate will bring a strong understanding of cost structures, data analysis, and pricing methodologies to drive impactful business decisions.<br><br>Responsibilities:<br>• Analyze the effects of inflation on manufacturing costs and pricing structures to identify trends and opportunities.<br>• Collaborate with procurement teams to assess cost drivers such as minimum wage increases and material expenses.<br>• Collect, structure, and evaluate data from hundreds of customers to align bills of materials with pricing models.<br>• Estimate the financial impact of inflation on purchased components for individual customer accounts.<br>• Quantify and document inflation recovery potential to support the commercial team in updating pricing strategies.<br>• Develop and validate price lists using Excel, ensuring accuracy and usability for sales and commercial teams.<br>• Create transparent cost recovery methodologies to ensure fair pricing adjustments for customers.<br>• Regularly review bills of materials and cost structures to ensure alignment with changing input factors, such as labor and materials.<br>• Analyze foreign exchange fluctuations and their influence on material and labor costs.<br>• Utilize advanced Excel skills to build pricing models, automate data analysis, and synthesize complex datasets.
We are looking for a detail-oriented Treasury Analyst to join our team in Livonia, Michigan. This is a Contract to permanent position offering the opportunity to contribute to essential treasury operations while expanding your expertise. The role involves managing daily cash transfers, ensuring accurate financial reporting, and supporting investment and recall activities.<br><br>Responsibilities:<br>• Process daily cash transfers and maintain accurate records to ensure smooth financial operations.<br>• Develop and monitor cash position reports to meet target balances and optimize fund allocation.<br>• Manage wire transfers and ensure compliance with banking protocols and organizational policies.<br>• Utilize Treasura and other treasury platforms to execute operational tasks efficiently.<br>• Collaborate with banking partners, including custodial firms, to support treasury activities.<br>• Perform high-volume data entry with attention to detail and accuracy.<br>• Generate reports and forecasts to support cash flow analysis and decision-making.<br>• Leverage advanced Excel skills to create, analyze, and maintain financial models and reports.<br>• Support corporate treasury processes, ensuring compliance with best practices and regulations.<br>• Identify opportunities to improve workflows and contribute to the efficiency of treasury operations.