<p>We are looking for a highly skilled Director of Global Digital Marketing to lead strategic initiatives across web platforms, social media channels, and digital campaigns. This role requires a dynamic leader who can align global priorities with regional execution, ensuring a cohesive and impactful digital presence. Based in Farmington Hills, Michigan, this position offers the opportunity to shape digital strategies that drive engagement and deliver measurable results. This is a remote flexible opportunity, but looking for local Michigan based Global Marketing Directors open to travel as needed.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute content strategies for websites and social media channels to ensure alignment with organizational objectives and standards.</p><p>• Collaborate with senior leadership and global digital teams to prioritize initiatives and maintain consistency across platforms.</p><p>• Oversee the architecture, content governance, and performance optimization of global websites and social media accounts.</p><p>• Lead the creation and implementation of regional social media strategies across platforms such as LinkedIn, Instagram, and X.</p><p>• Manage and guide global support staff to ensure smooth day-to-day operations and high performance.</p><p>• Coordinate with web development teams to handle site enhancements, migrations, and new launches across regions.</p><p>• Drive search engine optimization (SEO) efforts and manage external SEO partners to enhance regional search visibility.</p><p>• Lead digital campaigns and audience acquisition through engaging web experiences and targeted social media efforts.</p><p>• Monitor and evaluate digital performance metrics using tools like Google Analytics, SEMrush, and Brandwatch, delivering actionable insights to stakeholders.</p><p>• Collaborate with marketing and communications teams to ensure digital efforts support overall business goals and key service lines.</p>
We are looking for an experienced Social Media Coordinator to join our team in Ann Arbor, Michigan. This Contract to permanent position is ideal for a creative and strategic individual with a strong background in managing corporate social media platforms and building engaging content strategies. You will play a key role in enhancing the organization's online presence, collaborating with external partners, and staying ahead of social media trends.<br><br>Responsibilities:<br>• Develop and execute comprehensive social media strategies across multiple platforms, including Meta, LinkedIn, TikTok, Reddit, YouTube, and Instagram.<br>• Create and manage content calendars, ensuring timely delivery of high-quality posts, including short-form videos, reels, hashtags, and curated copy.<br>• Monitor and analyze social media trends, adapting strategies to align with current events and audience preferences.<br>• Collaborate with sports teams and other external partners to create engaging and brand-aligned content.<br>• Utilize digital asset management tools to organize and manage multimedia content effectively.<br>• Implement both organic and paid social media campaigns to drive engagement and achieve marketing objectives.<br>• Represent the organization through external posts, maintaining professionalism and brand consistency.<br>• Provide after-hours availability as needed to respond to trends and events occurring during evenings or weekends.<br>• Work closely with internal teams to establish a structured approach to social media planning and execution.<br>• Produce and edit video and photo content to support dynamic social media campaigns.