<p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
We are looking for an Accounting Analyst to support core financial operations for a manufacturing organization in Van Buren Twp, Michigan. This Long-term Contract position will focus on maintaining accurate accounting records, processing key transactions, and helping ensure timely financial reporting. The ideal candidate brings hands-on experience across payables, receivables, reconciliations, and general ledger activity, along with strong Excel skills and the ability to work effectively in a fast-paced environment.<br><br>Responsibilities:<br>• Manage day-to-day accounting activities across accounts payable, accounts receivable, and billing to support accurate financial operations.<br>• Prepare and review account and bank reconciliations, investigating discrepancies and resolving outstanding items promptly.<br>• Record journal entries and maintain general ledger accuracy to support monthly and periodic close activities.<br>• Process payroll-related accounting transactions and verify supporting documentation for completeness and correctness.<br>• Analyze financial data in Excel using formulas and related tools to identify trends, validate balances, and improve reporting accuracy.<br>• Partner with internal stakeholders to address invoice, payment, and account issues while maintaining strong service and compliance standards.<br>• Assist with ongoing accounting process support within SAP, including transaction review and data validation as needed.