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2 results for Aiml Analyst in Detroit, MI
- Troy, MI
- onsite
- Permanent / Full Time
- 70000 - 95000 USD / Yearly
- We are looking for a Marketing Data Analyst to turn marketing and customer data into clear insights that strengthen campaign strategy and business decisions for a financial services organization in Troy, Michigan. This role combines reporting, audience analysis, market research, and cross-functional collaboration to improve marketing performance across multiple channels. The ideal candidate brings strong analytical ability, experience working with CRM or marketing data platforms, and a practical understanding of how data can support member-focused growth. <br> Responsibilities: • Serve as the internal expert on the CRM marketing data platform and related tools, helping the team maximize system capabilities and maintain reliable data usage practices. • Create, run, and verify database queries while routinely reviewing data quality to support accurate reporting and dependable campaign execution. • Combine internal financial services information with external and industry data sources to enrich analysis and strengthen marketing initiatives. • Produce recurring reports and dashboards that track campaign outcomes, brand indicators, referral activity, and performance across paid, earned, and owned channels. • Partner with campaign owners and business stakeholders to interpret results, identify trends, and recommend adjustments that improve marketing effectiveness. • Conduct primary and secondary research to support decisions related to brand positioning, product and service opportunities, pricing considerations, and member engagement strategies. • Build audience segments using first-party and third-party data, applying analytical methods to refine targeting for prospecting, onboarding, re-engagement, and automated marketing journeys. • Work with vendors, IT, and internal teams to gather insights, support testing strategies, monitor lead progression from initial response through conversion, and fulfill specialized reporting or research requests.
- 2026-06-30T00:00:00Z
- Plymouth, MI
- onsite
- Permanent / Full Time
- 150000 - 170000 USD / Yearly
- We are looking for an experienced Financial Planning & Analysis Manager to lead strategic budgeting, forecasting, and performance analysis for the organization in Plymouth, Michigan. This role will partner closely with business leaders to translate financial data into actionable insights, support decision-making, and strengthen long-term planning. The ideal candidate brings deep expertise in financial modeling, corporate planning, and analytical tools, along with the ability to guide complex initiatives such as business evaluations and transaction-related analysis.<br><br>Responsibilities:<br>• Lead the annual budget process, recurring forecasts, and long-range planning activities to support company objectives.<br>• Build and refine financial models that evaluate performance trends, business scenarios, and strategic opportunities.<br>• Analyze operating results and key financial metrics, then present clear recommendations to senior leadership.<br>• Partner with cross-functional teams to develop corporate planning assumptions and align financial targets with business priorities.<br>• Manage reporting and planning workflows within Adaptive Insights to improve accuracy, visibility, and efficiency.<br>• Support mergers, acquisitions, and other strategic initiatives through financial analysis, valuation input, and scenario assessment.<br>• Prepare executive-level reporting packages that explain variances, risks, and opportunities across the business.<br>• Identify process improvements within FP&A operations and implement more effective planning and analysis practices.
- 2026-06-23T00:00:00Z