<p>Position Summary: The Marketing and Events Coordinator is responsible for strengthening company's public presence through engaging social media, clear external communications, marketing campaigns, and well-executed events. This position combines creative storytelling, project coordination, and hands-on event support to promote the company's mission, programs, members, partners, sponsors, and community impact. </p><p> Essential Functions: Develop, schedule, and publish content across social media channels, in coordination with marketing partners. Maintain consistent messaging, tone, and branding across all public-facing materials. Capture and curate photos, videos, testimonials, and event highlights for use across digital platforms. Support the ongoing role with the 419 Podcast on WGTE. Monitor social media engagement, respond or route inquiries as appropriate, and identify opportunities to grow audience reach. Track performance metrics and prepare periodic reports with recommendations for improvement. Develop and manage marketing and awareness campaigns that support membership growth, program promotion, and organizational visibility, including campaign goals, timelines, target audiences, creative direction, messaging, scheduling, and performance reporting. Draft, edit, and coordinate external communications, including newsletters, announcements, press releases, event promotions, website updates, and member or stakeholder communications. Coordinate with vendors, designers, photographers, media contacts, and community partners as needed. Maintain communications calendars and ensure timely delivery of campaigns and announcements. Serve as the primary point person for regular website updates, including current events, training course offerings, and service promotions. Update and maintain the member portal to keep training offerings, events, and related content current and accurate. Plan, coordinate, and support events, both internal and external, from concept through completion. Performs other related duties as assigned. </p>
We are looking for a strategic Digital Marketing Manager to support a respected law firm in Southfield, Michigan. This Long-term Contract position will shape brand visibility, expand client engagement, and help drive business growth through integrated marketing and business development efforts. The role works closely with attorneys and firm leadership to deliver compelling campaigns, strengthen market presence, and promote the firm’s services with consistency and impact.<br><br>Responsibilities:<br>• Guide the firm’s marketing direction by building a consistent brand presence across digital, print, and client-facing communication channels.<br>• Create and refine content that showcases legal capabilities, industry knowledge, attorney insights, and the value delivered to clients.<br>• Manage website messaging, attorney profiles, practice descriptions, and other promotional materials to ensure they reflect approved branding and positioning.<br>• Oversee social media activity and editorial planning, including initiatives that raise attorney visibility and support thought leadership goals.<br>• Track campaign and engagement performance using analytics, then recommend adjustments that improve reach, response, and overall effectiveness.<br>• Work alongside attorneys and leadership to advance business development priorities through targeted marketing strategies and growth-focused initiatives.<br>• Produce high-quality proposals, pitch decks, presentation materials, and other collateral used in client development opportunities.<br>• Research market trends, competitor activity, and industry developments to uncover new opportunities for outreach and expansion.<br>• Partner with leadership and HR on recruiting-related marketing efforts that strengthen employer branding and attract strong legal talent.<br>• Support internal and external communications that reinforce firm culture, highlight employee engagement, and encourage collaboration across practice areas.