<p>Robert Half is seeking a Marketing Specialist to support day-to-day digital marketing and ecommerce operations during a transitional period. This contract detail oriented will help execute email marketing campaigns, maintain website merchandising, support promotional activity, manage social media publishing, coordinate with external agency partners, and keep marketing assets and calendars organized to ensure seamless business continuity. </p><p><br></p><p><strong>Responsibilities: </strong></p><ul><li>Execute weekly email marketing campaigns for both B2C and B2B audiences in Klaviyo, including building emails, scheduling sends, and following an established campaign calendar </li><li>Maintain website merchandising in Shopify by updating homepage content, collection pages, and product placement based on promotions, seasonal priorities, and inventory needs </li><li>Partner with internal stakeholders and external agencies to implement website and marketing updates as directed </li><li>Support promotional campaigns by setting up discount codes, banners, and email pushes while ensuring alignment across site and email channels </li><li>Track and report basic performance metrics across email, ecommerce, and social media channels, and flag issues or anomalies as needed </li><li>Manage day-to-day content needs, including uploading and organizing product and lifestyle assets, making light edits, and coordinating with internal or external partners </li><li>Oversee social media execution by posting to feeds and stories, monitoring direct messages and comments, and maintaining a consistent brand presence</li><li>Serve as a point of contact for third-party partners to help execute defined website or marketing tasks </li><li>Keep marketing calendars, campaign assets, and workflows organized to support operational continuity during the interim period</li></ul>
We are looking for a skilled Business Analyst to join our team in Watertown, Massachusetts. This is a long-term contract position that requires a proactive, detail-oriented individual with expertise in Salesforce and project coordination. The ideal candidate will excel at working cross-functionally, building user stories, and ensuring seamless collaboration across teams.<br><br>Responsibilities:<br>• Develop detailed user stories to support Salesforce enhancements and modifications.<br>• Analyze and validate data, addressing decision trees and related inquiries.<br>• Coordinate and schedule meetings, including roadshows to facilitate project communication.<br>• Track and manage action items arising from collaborative sessions with stakeholders.<br>• Conduct gap analyses to identify areas for improvement and ensure alignment with business needs.<br>• Review and organize documentation to support decision-making processes.<br>• Facilitate cross-functional collaboration to drive project success.<br>• Provide support in customer service initiatives, particularly in call center environments.
<p>Head of Marketing with 10+ years of B2B experience needed for a full-time, hybrid flexible position in Greater Boston. Must have 5+ years of experience in a leadership position so prior people management/development experience is required. Must have strong expertise across demand gen and lead gen, keep knowledge of modern marketing channels, and experience managing modern tech stacks including automation, analytics, and AI tools. Experience in the meetings, events, and destination management spaces is preferred. Hubspot and Salesforce experience required. Salary is 150-175K.</p><p> </p><p>The Head of Marketing, reporting to the CEO, is a strategic leader responsible for developing and executing the company’s marketing strategy, driving demand generation, and building brand awareness. This player-coach role leads and mentors the marketing team, oversees operations across paid, owned, and earned channels, and ensures strong execution of marketing campaigns.</p><p> </p><p><strong>Key responsibilities include:</strong></p><ul><li>Setting and aligning marketing strategies with business goals and supporting quarterly planning.</li><li>Overseeing the marketing budget, vendor management, and ROI analysis.</li><li>Leading demand generation initiatives, optimizing lead journeys, and collaborating closely with Sales to drive pipeline growth.</li><li>Managing strategies for website performance, SEO, and conversion optimization.</li><li>Directing marketing operations and analytics across platforms such as HubSpot and Salesforce, and leveraging data and insights for continuous improvement.</li><li>Overseeing content, creative, and brand strategy to ensure consistency and quality across all channels and materials.</li><li>Leading PR, partnerships, and experiential marketing efforts, including trade shows and post-event analysis.</li><li>Implementing AI-enabled solutions to enhance campaign speed, consistency, and effectiveness while protecting brand integrity.</li></ul>