<p><strong>Marketing Operations Specialist</strong></p><p><strong>Location:</strong> Onsite 5 days per week | Westlake, TX 76262</p><p><strong>Duration:</strong> 3 Month Contract</p><p><br></p><p>We are seeking a Marketing Operations Specialist to support day-to-day campaign execution and backend marketing infrastructure. This role is highly operational and execution-focused, with a strong emphasis on marketing automation, platform stability, and workflow support. It is not a strategy-, SEO-, or front-end demand generation role. Success in this position is driven by hands-on ownership, precision, and reliability within a complex marketing ecosystem.</p><p><br></p><p><strong>Primary Responsibilities:</strong></p><ul><li>Set up, manage, and QA UTM tagging and traffic tracking across campaigns</li><li>Support campaign execution within Salesforce Marketing Cloud, including email builds and deployments</li><li>Build and maintain journeys, workflows, and automations using Journey Builder and Automation Studio</li><li>Support cross-channel campaign execution across digital, CRM, events, print, video, and audio</li><li>Own backend marketing operations support, ensuring platforms remain stable and campaigns deploy cleanly</li><li>Support data governance, reporting, and attribution accuracy</li><li>Troubleshoot issues, manage intake requests, and support the Demand Generation team with execution needs</li></ul>