<p>A leading <strong>global manufacturer and engineering solutions provider</strong> is seeking an experienced <strong>Content Strategist</strong> to join its growing Marketing organization. This role is ideal for a strategic content leader who understands how technical audiences research, evaluate, and purchase complex products—and who can create content that performs across <strong>traditional search, AI-driven discovery tools, and modern buyer-led channels</strong>.</p><p>The company fosters an inclusive, supportive culture where employees collaborate, innovate, and contribute to the future of advanced manufacturing.</p><p><br></p><p><strong>About the Role</strong></p><p>The Content Strategist will drive the full content strategy for a diverse portfolio of engineering and technical products. This role blends <strong>strategic planning, hands-on content creation, and cross-functional partnership</strong> with marketing, sales, product, and engineering teams. Candidates with real-world experience in manufacturing or engineering will thrive, especially those capable of translating complex technical concepts into clear, compelling, and credible content.</p><p><br></p><p><strong>What You’ll Do</strong></p><p><br></p><p><strong>Lead Content Strategy & Planning</strong></p><p><br></p><ul><li>Develop and own a comprehensive content strategy aligned to business goals, full-funnel marketing, and sales enablement initiatives</li><li>Craft solution-oriented narratives that connect technical products to real customer challenges</li><li>Build and maintain an integrated content roadmap and editorial calendar across web, landing pages, social media, and sales assets</li><li>Collaborate with product marketing, sales, demand generation, and engineering teams to identify content gaps and define high-impact topics</li><li>Establish consistent messaging frameworks, content standards, and voice guidelines across all channels</li></ul><p><br></p><p><strong>Create & Optimize Content for Search & AI Discovery</strong></p><p><br></p><ul><li>Develop <strong>AEO (Answer Engine Optimization)</strong> content that deeply addresses technical buyer and engineer questions</li><li>Create and guide the production of white papers, case studies, technical articles, landing pages, video scripts, and additional multimedia assets</li><li>Write content using SEO best practices, schema-aligned structures, and modular formats optimized for visibility across both traditional search engines and AI discovery tools</li><li>Continuously refine content to perform on Google Search, AI assistants, and emerging research platforms</li><li>Experiment with AI-driven content tools, search behaviors, and distribution approaches to expand reach and engagement</li></ul><p><br></p><p><strong>Ideal Candidate</strong></p><p><br></p><ul><li>Experience in <strong>manufacturing, engineering, industrial technology</strong>, or similar technical environments</li><li>Strong strategic thinking paired with a willingness to roll up your sleeves and execute</li><li>Expertise in SEO, AEO, content frameworks, and modern digital content ecosystems</li><li>Exceptional writing and editing skills, especially for technical audiences</li><li>Ability to collaborate across marketing, sales, product, and engineering functions</li></ul>
We are looking for a skilled Digital Marketing Analyst to join our team in Conshohocken, Pennsylvania. This Contract to permanent position is ideal for someone with a strong technical background in digital analytics and a passion for optimizing data tracking and reporting processes. You will play a pivotal role in ensuring accurate and efficient analytics implementation across a variety of websites, collaborating closely with cross-functional teams to meet business objectives.<br><br>Responsibilities:<br>• Oversee the implementation and management of website tagging using Google Tag Manager, ensuring accurate tracking of pageviews, events, and conversions.<br>• Develop and maintain custom tags, variables, and JavaScript configurations to support advanced tracking requirements.<br>• Configure and manage Google Analytics 4 properties, including custom definitions, channel groupings, and audience segmentation.<br>• Implement tracking solutions for embedded video players, form submissions, and other interactive website elements.<br>• Perform regular quality assurance audits to validate tagging accuracy and resolve any discrepancies.<br>• Create and maintain comprehensive documentation of website interactions, tag setups, and audit logs for consistency and future reference.<br>• Ensure compliance with data privacy regulations by configuring cookie consent platforms such as OneTrust or Google Consent Mode.<br>• Collaborate with development, marketing, and account teams to align tracking strategies with business goals.<br>• Support cross-domain tracking and server-side tagging setups for enhanced data collection.<br>• Assist in integrating tags with advertising platforms like Google Ads to optimize campaign performance.
We are looking for an experienced Marketing/Communications Manager to lead dynamic marketing strategies and enhance brand visibility. This role requires a creative, detail-oriented individual with expertise in crafting compelling campaigns, managing communication channels, and driving audience engagement. Join us in Plymouth Meeting, Pennsylvania, to make an impact with your innovative ideas and leadership skills.<br><br>Responsibilities:<br>• Develop and implement marketing campaigns across various channels, including email, social media, and digital platforms.<br>• Oversee the creation and distribution of engaging content tailored to target audiences.<br>• Manage social media accounts, ensuring consistent branding and audience growth.<br>• Collaborate with internal teams to align marketing strategies with business objectives.<br>• Analyze campaign performance and provide insights to improve future initiatives.<br>• Create and edit compelling copy for advertisements, newsletters, and other marketing materials.<br>• Lead the planning and execution of communication strategies to enhance brand reputation.<br>• Stay updated on industry trends and incorporate best practices into marketing efforts.<br>• Build and maintain relationships with stakeholders and external partners.<br>• Coordinate with designers and other team members to produce high-quality marketing assets.