<p>Responsible for tracking, analyzing, and interpreting data related to website performance and user behavior. This role works closely with marketing, content, and development teams to provide actionable insights that drive website optimization and digital marketing effectiveness. Key responsibilities include configuring analytics tools, developing reports and dashboards, and making recommendations to enhance the user experience and achieve business objectives.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Implement and manage web analytics tracking using tools such as Google Analytics, Adobe Analytics, or similar platforms.</li><li>Collect, analyze, and report on website traffic, user engagement, conversion rates, and other key performance indicators.</li><li>Generate insights and recommendations to improve website structure, content, and usability.</li><li>Collaborate with marketing and IT teams to support A/B testing, attribution modeling, and other data-driven initiatives.</li><li>Create and maintain custom dashboards and regular performance reports for stakeholders.</li><li>Stay current with best practices and trends in web analytics, SEO, and digital marketing.</li></ul><p><br></p>
<p><strong>About the Role</strong></p><p>We’re proactively connecting with experienced Systems Analysts who enjoy working at the intersection of business processes and Oracle-based applications. This role focuses on discovery, analysis, and solution design, with hands-on involvement in Oracle technologies to support and enhance enterprise systems used across multiple departments.</p><p>This is an ideal opportunity for someone who understands how systems support retail operations and can translate business needs into reliable, scalable technical solutions.</p><p><strong>What You’ll Do</strong></p><ul><li>Partner with business users to analyze workflows, requirements, and system gaps</li><li>Perform discovery, feasibility assessments, and impact analysis for new initiatives and enhancements</li><li>Design functional and technical solutions leveraging Oracle Forms, Reports, PL/SQL, and APEX</li><li>Support and enhance existing Oracle applications across multiple business areas</li><li>Write, debug, and test code as needed to support system enhancements and issue resolution</li><li>Develop and maintain system, process, and functional documentation</li><li>Coordinate implementations with DBAs, QA teams, developers, and end users</li><li>Ensure consistency, standardization, and adherence to best practices</li><li>Provide production support and organizational systems guidance</li><li>Support knowledge sharing and peer training initiatives</li></ul>
<p>A Marketing Analyst is responsible for collecting, analyzing, and interpreting data related to market trends, consumer preferences, and campaign performance to guide business decisions and optimize marketing strategies. This role collaborates with cross-functional teams to provide actionable insights that drive growth and improve ROI.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Gather and analyze data from various sources, including market research, digital analytics, sales metrics, and customer databases.</li><li>Monitor and report on marketing campaign effectiveness, channel performance, and key KPIs.</li><li>Identify trends, patterns, and opportunities within customer and market data.</li><li>Develop and present clear reports and dashboards for stakeholders to support data-driven marketing decisions.</li><li>Collaborate with marketing, sales, and product teams to recommend improvements to targeting, messaging, offers, and overall strategy.</li><li>Conduct competitive analysis and benchmarking to evaluate industry positioning.</li><li>Support A/B testing and other experimentation by designing, implementing, and analyzing results.</li></ul><p><br></p>
We are looking for a motivated Digital Marketing Coordinator to join our team in Charlotte, North Carolina. In this role, you will manage and optimize various digital marketing initiatives to drive engagement and brand visibility. This is a long-term contract position within the insurance industry, offering the opportunity to work on diverse projects and contribute to the growth of our online presence.<br><br>Responsibilities:<br>• Design and build engaging landing pages for new content and campaigns.<br>• Coordinate the publication of video content on YouTube, ensuring timely uploads and optimized descriptions.<br>• Monitor and manage comments on technician recruiting advertisements to maintain a positive brand image.<br>• Plan and schedule weekly social media posts using Hootsuite to enhance audience engagement.<br>• Collect and organize monthly ad receipts for accurate expense tracking.<br>• Review Google Maps brand locations to ensure accuracy and consistency.<br>• Track and respond to social mentions of the brand across various platforms.<br>• Generate and analyze monthly marketing metrics to measure the success of campaigns and identify areas for improvement.
<p>An Email Marketing Manager is responsible for developing, executing, and optimizing targeted email marketing campaigns to drive engagement, increase brand awareness, and generate leads or sales. This role requires strong collaboration with marketing, creative, and analytics teams to ensure campaigns support business objectives and align with overall brand messaging.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Plan and implement effective email marketing strategies and campaigns, ensuring alignment with broader marketing initiatives.</li><li>Build, segment, and maintain targeted email lists to optimize audience reach and campaign effectiveness.</li><li>Design, write, and optimize email content for conversion, including subject lines, body copy, visuals, and calls to action.</li><li>Schedule and deploy email campaigns, newsletters, drip series, and automated workflows using email service platforms.</li><li>Analyze campaign performance using key metrics such as open rates, click-through rates, conversions, and ROI, and deliver actionable reports to stakeholders.</li><li>Conduct A/B testing and use data insights to drive content and strategy improvements.</li><li>Ensure compliance with email regulations and best practices, including CAN-SPAM and GDPR requirements.</li><li>Collaborate with sales, content, and creative teams to support lead generation and nurture initiatives.</li><li>Stay current with email marketing trends, tools, and industry best practices</li></ul><p><br></p>
