<p><strong>MUST BE LOCAL TO CHARLOTTE, NC</strong></p><p><br></p><p>We are looking for a skilled Web Analytics Specialist to join our team in Charlotte, North Carolina. In this role, you will play a vital part in tracking, analyzing, and interpreting digital performance data to drive business growth. This is a long-term contract position within the automotive industry, offering the opportunity to collaborate across teams and influence digital strategies through actionable insights.</p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize web analytics platforms, including Google Analytics, GA4, Adobe Analytics, and Google Tag Manager.</p><p>• Configure and validate tracking tags, event pixels, and analytics setups for websites and digital campaigns.</p><p>• Analyze website metrics, user behavior, conversion funnels, and campaign performance to identify trends and opportunities.</p><p>• Develop and maintain dashboards and reporting tools to share insights with marketing, product, and leadership teams.</p><p>• Propose strategies to enhance user engagement, optimize conversion rates, and improve the overall digital experience.</p><p>• Work closely with marketing, UX, and development teams to ensure accurate and reliable data collection.</p><p>• Conduct ad-hoc analyses to address specific business questions and deliver actionable recommendations.</p><p>• Stay updated on emerging web analytics tools, technologies, and industry best practices.</p>
<p>We are looking for a detail-oriented and data-driven <strong>Email Marketing Specialist</strong> to join our team. The ideal candidate has experience building, executing, and optimizing email campaigns that drive engagement, conversions, and customer retention. This role requires a strong understanding of email marketing platforms, customer segmentation, A/B testing, and analytics. You will work closely with cross-functional teams to deliver high-quality, on-brand communications that support business objectives.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Build, schedule, and deploy <strong>email campaigns, newsletters, and automated workflows</strong> using an ESP (e.g., HubSpot, Marketo, Mailchimp, Salesforce Marketing Cloud, Constant Contact).</li><li>Segment audiences and develop targeted campaigns to improve <strong>open rates, CTRs, and conversions</strong>.</li><li>Conduct <strong>A/B testing</strong> on subject lines, creative, and CTAs to optimize performance.</li><li>Ensure all emails are optimized for <strong>deliverability, mobile responsiveness, and accessibility (WCAG/ADA compliance)</strong>.</li><li>Collaborate with content, design, and marketing teams to create compelling <strong>copy, visuals, and calls-to-action</strong>.</li><li>Monitor and analyze <strong>email campaign performance</strong>; provide regular reports with actionable insights.</li><li>Maintain <strong>list hygiene</strong> and manage subscriber preferences, opt-ins, and compliance with <strong>CAN-SPAM, GDPR, and other regulations</strong>.</li><li>Assist in developing and enhancing <strong>email marketing strategy</strong>, including nurture campaigns and lifecycle communications.</li><li>Stay updated on <strong>email marketing best practices, trends, and emerging technologies</strong>.</li></ul><p><br></p>
<p><strong>Overview:</strong></p><p> We’re seeking a detail-oriented and insights-driven <strong>Marketing Data Analyst</strong> to turn data into actionable intelligence that drives marketing strategy, campaign performance, and business growth. This role will support marketing and leadership teams by analyzing data across channels, optimizing performance, and guiding data-informed decisions.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Collect, clean, and analyze marketing data from multiple sources, including <strong>Google Analytics, CRM systems, email platforms, and social media channels</strong>.</li><li>Develop and maintain <strong>marketing dashboards and reports</strong> to track KPIs such as conversion rates, ROI, customer acquisition cost, and engagement metrics.</li><li>Measure and evaluate the effectiveness of marketing campaigns across digital channels (paid search, email, social, display, etc.).</li><li>Identify trends, insights, and opportunities to optimize <strong>campaign targeting, segmentation, and performance</strong>.</li><li>Partner with marketing, sales, and product teams to deliver <strong>data-driven recommendations</strong> for campaign strategy and content optimization.</li><li>Support <strong>A/B testing</strong>, attribution modeling, and audience analysis initiatives.</li><li>Ensure <strong>data integrity and accuracy</strong> in all reporting systems and analytics tools.</li><li>Stay current on <strong>emerging analytics tools, marketing technologies, and measurement methodologies</strong>.</li></ul><p><br></p>
