<ul><li>Design, build, and maintain interactive dashboards and reports using Microsoft Power BI to support business decision-making</li><li>Develop and optimize complex SQL queries, views, and stored procedures for data extraction, transformation, and analysis</li><li>Create and manage data models within Microsoft Power BI, including relationships, hierarchies, and performance tuning</li><li>Write advanced calculations and measures using DAX to deliver meaningful business insights</li><li>Use Power Query to clean, transform, and shape data from multiple sources</li><li>Integrate data from various systems (ERP, CRM, flat files, APIs) into cohesive reporting datasets</li><li>Perform data validation, reconciliation, and quality checks to ensure accuracy and consistency</li><li>Partner with business stakeholders to gather reporting requirements and translate them into technical solutions</li><li>Analyze trends, patterns, and anomalies to provide actionable insights and recommendations</li><li>Optimize report performance, including dataset design, query efficiency, and refresh strategies</li><li>Maintain documentation for data sources, models, and reporting logic</li><li>Support ad hoc data requests and exploratory analysis</li><li>Collaborate with data engineering and IT teams on data pipelines, warehousing, and governance initiatives</li></ul>