Growth Marketing Manager Jobs in Carlsbad, CA

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Director of Marketing

Costa Mesa, CA
onsite
Permanent / Full Time
120000.00 - 140000.00 USD / Yearly
We are looking for an experienced Director of Marketing to lead digital growth initiatives and strengthen customer acquisition efforts. This role combines strategic planning with hands-on execution across paid media, demand generation, analytics, and conversion improvement. The ideal candidate brings strong business acumen, deep performance marketing expertise, and the ability to partner across teams to deliver measurable results. Responsibilities: • Shape and lead a multi-channel digital marketing roadmap that supports revenue growth, pipeline development, and brand visibility goals. • Direct large-scale paid media investments, balancing budget allocation, forecasting, and ongoing optimization to improve marketing return. • Use performance data and attribution insights to refine acquisition strategies, increase lead quality, and improve conversion outcomes across campaigns. • Build and manage relationships with leading media and publishing partners to expand reach through sponsored content, native placements, and audience development programs. • Guide search engine optimization efforts, including technical improvements, keyword planning, and content enhancement to strengthen organic traffic performance. • Partner with creative, content, web, sales, and executive stakeholders to deliver digital experiences that increase engagement and support business objectives. • Oversee landing page strategy, website updates, and conversion rate initiatives to create a more effective path from interest to lead. • Evaluate campaign effectiveness through tools such as Google Analytics and advertising platforms, translating insights into actionable recommendations for growth. • Establish clear performance indicators, growth projections, and reporting frameworks that inform leadership decisions and support marketing accountability.
2026-10-22T00:48:44Z

VP Marketing

Del Mar, CA
remote
Permanent / Full Time
150000.00 - 250000.00 USD / Yearly
We are looking for a strategic marketing executive to lead brand growth and revenue-focused initiatives for our organization. This role will shape go-to-market direction, strengthen market presence, and align marketing efforts with business development objectives. The ideal candidate brings a strong background in B2B marketing, brand leadership, and sales partnership, with the ability to build effective strategies that drive measurable results. Responsibilities: • Develop and lead a comprehensive marketing vision that supports company growth goals and strengthens competitive positioning. • Partner closely with sales leadership to create integrated programs that generate demand and accelerate pipeline performance. • Direct B2B marketing initiatives across multiple channels to improve market reach, customer engagement, and lead conversion. • Oversee brand strategy and messaging to ensure a consistent, compelling presence across all customer-facing materials and campaigns. • Evaluate campaign effectiveness using performance metrics and adjust strategies to improve return on investment and business impact. • Lead and mentor the marketing function, establishing priorities, improving execution, and fostering a high-performing team culture. • Identify market opportunities, customer trends, and competitive insights to inform strategic planning and future growth initiatives.
2026-10-22T00:43:44Z

Events/Promotions Director

Carlsbad, CA
onsite
Permanent / Full Time
90000.00 - 110000.00 USD / Yearly
The Operations Manager is responsible for overseeing the firm's operational infrastructure, human resources, compliance coordination, marketing execution, event management, technology, vendor relationships, systems administration, and strategic initiatives.This role serves as the operational leader of the organization, ensuring that people, processes, technology, marketing, events, compliance, and projects are aligned with the firm's goals. The Operations Manager translates leadership vision into execution by driving accountability, improving operational efficiency, supporting team development, maintaining organizational systems, and managing firm-wide initiatives.The Operations Manager serves as the central point of coordination between advisors, operations, client services, compliance partners, vendors, and leadership. This position is responsible for ensuring the firm operates efficiently, consistently, and in alignment with its strategic objectives.The ideal candidate is highly organized, proactive, detail-oriented, and capable of balancing strategic planning with hands-on execution. The Operations Manager owns the health of the business.This role is responsible for ensuring the firm has the people, systems, processes, accountability, and operational infrastructure necessary to support growth while delivering an exceptional client and employee experience. Primary Responsibilities Organizational Planning<ul><li>Annual job description review and updates</li><li>Annual KPI review and alignment</li><li>Employee growth and development planning</li><li>Succession planning review and updates</li></ul>Operational Audits<ul><li>Technology audit</li><li>Vendor audit</li><li>SOP and Trainual audit</li><li>Compliance process audit</li><li>Employee file audit</li><li>Business continuity plan review</li></ul> Marketing & Event Planning<ul><li>Annual event calendar development</li><li>Annual marketing review and planning</li><li>Budget planning and ROI analysis</li></ul> The Operations Manager is responsible for ensuring the firm's technology and vendor relationships remain effective, efficient, and aligned with business needs.
2026-10-22T00:43:44Z

Marketing Specialist

San Diego, CA
onsite
Permanent / Full Time
80000.00 - 110000.00 USD / Yearly
We are looking for a Senior Marketing & Communications Specialist to join our team and support a growing healthcare technology business through events, communications, and sales-focused marketing initiatives. This position plays a central role in coordinating customer-facing programs, strengthening field enablement resources, and helping ensure marketing activities are consistent, effective, and aligned with business goals. The ideal candidate brings strong project management skills, sound judgment, and the ability to work effectively with cross-functional teams in a fast-moving environment. Responsibilities:• Organize and execute a range of commercial programs, including customer events, product demonstrations, site visits, engagement activities, and industry conferences.• Coordinate event logistics from planning through follow-up, including vendor communication, attendee management, promotional support, and onsite preparation when needed.• Collaborate with sales and clinical partners to shape event plans that support customer relationships, account priorities, and broader commercial objectives.• Develop and manage pre-event and post-event outreach efforts designed to increase participation, strengthen engagement, and encourage timely follow-up.• Monitor event performance by tracking leads, meetings, action items, and potential business opportunities generated through each program.• Act as a connection point across marketing, creative, sales, and clinical teams to keep customer-facing tools current, compliant, and easy for field teams to access.• Maintain an organized repository of approved collateral and sales materials so representatives can confidently use the latest versions.• Assist in creating tailored materials for customer presentations, evaluations, executive discussions, proposals, and post-meeting communications.• Draft, review, and refine external marketing communications and digital content while coordinating approvals with relevant stakeholders.• Travel domestically as needed to provide support at select trade shows and customer events during the year.
2026-10-27T00:44:06Z

Influencer and Affiliate Manager

Carlsbad, CA
onsite
Temporary / Contract
39.59 - 45.84 USD / Hourly
We are looking for a strategic and results-driven Influencer and Affiliate Manager to join our team in a Contract position. This role will shape creator, affiliate, and social initiatives that strengthen brand visibility, deepen audience engagement, and support revenue growth. The ideal candidate brings strong experience in beauty or skincare marketing, a data-informed approach to campaign performance, and a solid understanding of dermatologist- and skincare-expert-led content. Responsibilities:• Build and lead an influencer and affiliate marketing roadmap that supports product launches, seasonal campaigns, and broader brand priorities.• Recruit and evaluate creators across Instagram, TikTok, and YouTube, including skincare experts such as dermatologists and aestheticians, to develop a balanced and credible partner network.• Oversee partnership negotiations, including compensation, scope of work, content rights, paid amplification permissions, contracts, and budget management.• Develop clear campaign briefs, guide creators on brand messaging, review content before publication, and assess live performance for engagement trends and follow-up opportunities.• Direct creator-focused events, brand experiences, and trips from initial concept through budgeting, guest coordination, vendor oversight, travel planning, on-site execution, and post-event analysis.• Manage product seeding and gifting initiatives by coordinating mailers, launch outreach, inventory tracking, and shipment logistics.• Measure campaign effectiveness through key performance indicators such as reach, engagement, traffic, conversions, return on ad spend, and customer acquisition, then translate findings into actionable recommendations.• Collaborate closely with brand, creative, e-commerce, paid media, PR, social, sales, and agency partners to align campaigns and extend program impact.• Provide leadership and coaching to a marketing team member by setting priorities, offering guidance, and supporting career development.• Contribute to broader brand visibility efforts by supporting PR programs, organic social planning, industry events, and evaluation of partnership or collaboration opportunities.Influ
2026-11-03T19:53:42Z

Marketing Associate/Coordinator/Assistant / Assoc.

Anaheim, CA
remote
Temporary / Contract
27.00 - 28.00 USD / Hourly
Marketing Promotions & Partnerships CoordinatorPosition SummaryWe are seeking a self-starting, relationship-oriented professional to support a dynamic Marketing Promotions and Partnerships team. This individual will work closely with senior team members to manage promotional programs, coordinate strategic partnerships, and support initiatives that align with broader business objectives.The role will serve as a liaison between internal departments and external promotional partners, helping to identify opportunities, execute campaigns, and ensure projects are delivered successfully. The ideal candidate is highly organized, resourceful, creative, detail-oriented, and comfortable managing multiple projects simultaneously in a fast-paced environment with limited supervision.Key ResponsibilitiesResponsibilities include, but are not limited to:<ul><li>Manage and coordinate tactical project components in support of assigned programs and initiatives.</li><li>Provide ongoing support for media and promotional partners, including promotional agreements, ticket orders, proposals, broadcast documentation, scheduling, and related deliverables.</li><li>Develop campaign recap presentations for internal stakeholders and external business partners.</li><li>Conduct post-campaign analysis and evaluate performance metrics, including media value, reach, impressions, and return on investment (ROI).</li><li>Oversee the entry, tracking, and maintenance of assigned projects within internal systems and project management tools.</li><li>Identify potential new strategic partnerships and promotional opportunities across media and non-media channels, providing thoughtful recommendations to leadership.</li><li>Collaborate with senior managers to identify operational efficiencies, improve processes, and establish best practices.</li><li>Coordinate cross-functional activities and maintain clear communication with internal teams and external partners.</li><li>Adapt to evolving departmental priorities and provide additional project support as business needs change.</li></ul> The Ideal Candidate<ul><li>Proactive and self-motivated: Takes initiative, drives meetings with purposeful agendas, anticipates needs, and consistently looks ahead.</li><li>Strategic thinker: Understands the big picture while maintaining the ability to execute on the details. Recognizes trends, identifies opportunities, and translates insights into actionable recommendations.</li><li>Creative problem-solver: Thinks outside the box and develops practical, solution-oriented approaches to keep projects moving forward.</li><li>Collaborative team player: Brings a positive attitude, builds strong working relationships, and creates an environment where others enjoy collaborating.</li><li>Highly organized: Understands the importance of preparation, planning, and attention to detail in delivering successful projects.</li><li>Strong follow-through: Takes ownership of deliverables, communicates proactively, and consistently follows through on commitments.</li><li>Adaptable and flexible: Thrives in a changing environment and can quickly adjust to new priorities, teams, processes, and business needs.</li></ul>
2026-11-06T23:28:41Z

Product Manager

Irvine, CA
onsite
Permanent / Full Time
95000.00 - 125000.00 USD / Yearly
We are looking for a Product Manager to lead the growth and direction of a product portfolio based in Irvine, California. This role focuses on shaping product plans, guiding launches, and refining existing offerings to meet shopper expectations and retail partner needs. The position also plays a key part in evaluating market dynamics, strengthening competitive positioning, and supporting revenue and portfolio performance through informed product decisions. Responsibilities:• Drive product roadmap activities for the Home Comfort category, aligning portfolio priorities with customer demand and business goals.• Partner with cross-functional teams to move new products from concept through launch, ensuring readiness across commercialization activities.• Assess market trends, shopper insights, and competitor activity to identify opportunities for product improvement and expansion.• Develop product positioning and pricing strategies that support channel objectives and strengthen market presence.• Coordinate go-to-market plans with internal stakeholders and retail partners to enable successful product introductions.• Monitor product performance using business metrics and recommend actions to improve sales, margin, and portfolio health.• Manage lifecycle decisions for existing products, including enhancements, phase-outs, and assortment optimization.• Use tools such as Jira to organize priorities, track issues, and support backlog refinement in an agile working environment.
2026-10-20T21:54:06Z

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