<p><br></p><p>Robert Half is seeking an experienced <strong>Social Media Manager</strong> to lead strategy, execution, and optimization across major paid social platforms. This role blends performance marketing expertise with hands-on content creation—especially video—to drive measurable growth and engagement.</p><p><br></p><p><strong>Responsibilities</strong></p><ul><li>Plan, execute, and optimize paid social campaigns across platforms such as Meta and TikTok</li><li>Develop data-driven strategies to increase growth, engagement, and conversions</li><li>Create and oversee high-performing content, including both short-form and long-form video</li><li>Partner with creative and marketing teams to produce compelling ad assets</li><li>Analyze campaign performance and optimize based on insights, trends, and KPIs</li><li>Manage budgets, audience targeting, and A/B testing to maximize ROI</li></ul>