<p>Robert Half Marketing and Creative has a client that is looking for a skilled CRM and Email Marketing Manager to join our team on a contract basis in Lakewood, Colorado. This role is integral in developing and executing customer relationship management strategies to enhance engagement, retention, and business growth. With a focus on leveraging tools like Salesforce and Pardot (Marketing Cloud Account Engagement), you will drive impactful campaigns and optimize customer journeys.</p><p><br></p><p>Responsibilities:</p><p>• Design and implement CRM strategies to nurture leads and improve customer lifecycle performance.</p><p>• Collaborate with sales, content, and product teams to create targeted, multi-channel marketing campaigns.</p><p>• Analyze customer data and campaign metrics to provide actionable insights and enhance campaign effectiveness.</p><p>• Ensure seamless integration of CRM platforms with other marketing and sales tools, maintaining data accuracy and efficiency.</p><p>• Configure and manage automations, triggers, and drip campaigns within Pardot and Salesforce platforms.</p><p>• Optimize personalization, segmentation, and customer journey mapping to increase engagement and conversions.</p><p>• Generate and present detailed reports on CRM campaign performance and overall pipeline impact.</p><p>• Monitor compliance with privacy regulations in all CRM-related marketing activities.</p><p>• Stay informed on the latest trends and advancements in CRM and marketing automation technologies.</p>