<p>Digital Marketing Manager with 7+ years of relevant experience needed for a full-time, hybrid (2/3) position in Metro West (Greater Boston). Must be skilled in Google Analytics, Google Ads, and Salesforce Marketing Cloud. Must have digital marketing experience within a highly regulated industry and have a strong understanding of paid search/display, email, social media, web, and emerging channels. Salary is 100-120K depending on experience and qualifications. </p><p><br></p><p><strong> </strong>Seeking an experienced Digital Marketing Manager to lead strategy, planning, and execution of digital marketing campaigns across multiple channels. This key role oversees Digital Marketing Associates and collaborates with cross-functional teams to drive online engagement, support new product launches, and optimize conversion and retention.</p><p><strong> </strong></p><p><strong>Responsibilities:</strong></p><ul><li>Develop, execute, and monitor digital marketing strategies to grow digital audiences and online customer retention.</li><li>Manage and mentor direct reports, ensuring alignment across digital initiatives.</li><li>Collaborate with internal teams and external vendors on campaign planning, asset creation, and media buying.</li><li>Analyze and report on campaign performance, leveraging data-driven insights to optimize outcomes.</li><li>Ensure compliance with digital advertising regulations, coordinating with legal/risk teams.</li><li>Lead vendor selection, budget management, and digital media buys.</li><li>Stay abreast of industry trends and proactively resolve digital challenges.</li></ul>
<p>Senior Manager, SEO with 10+ years of experience needed for a full-time, hybrid position in Boston. MUST be a player-coach who is comfortable with both strategy and execution. MUST have experience with AEO and LLMs (non-negotiable). Only local candidates who can work hybrid in Boston will be considered. Salary is 150-160K.</p><p><br></p><p>We are seeking an experienced and visionary Senior Manager, SEO/AEO/LLM to redefine and drive our organic search strategy into the future. This role goes beyond traditional SEO practices, requiring a leader who understands the evolution of search through user experience, Generative AI, Answer Engine Optimization (AEO), and large language models (LLMs). You will develop and execute a "Search Everywhere" strategy to enhance visibility, increase organic traffic, and attract high-value, converting users. This role will be instrumental in incorporating these practices into product and business development to meet the needs of our diverse audience.</p><p><br></p><p>This is an exciting opportunity for a forward-thinking individual who is eager to lead in a rapidly evolving digital landscape, driving innovation and growth through cutting-edge search strategies.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Strategic Leadership:</strong> Define and lead the strategy for SEO, AEO, and LLMs, ensuring alignment with overall business and product goals.</li><li><strong>Roadmap Execution:</strong> Develop and implement the SEO/AEO/LLM roadmap, prioritizing performance-based initiatives and driving authoritative content at scale.</li><li><strong>Data Analysis:</strong> Conduct technical and content audits, analyze audience behavior, and build actionable strategies. Partner with analytics to structure tests, monitor performance, and measure the impact of initiatives.</li><li><strong>Cross-Functional Collaboration:</strong> Work with internal teams and external partners—including content, paid media, product, engineering, and vendors—to bring strategies to life. Incorporate EEAT principles with structured data, content workflows, and technical enhancements.</li><li><strong>Discoverability:</strong> Collaborate with product teams to enhance discoverability through programmatic pages, content hubs, off-site mentions, and interactive tools like widgets and quizzes.</li><li><strong>Ecosystem Management:</strong> Continuously assess and update tools and systems to ensure the tech stack remains efficient and cutting-edge.</li><li><strong>Innovation:</strong> Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.</li><li><strong>Expert Consultation:</strong> Provide leadership and expertise on SEO, AEO, and LLM for internal teams and clients, offering actionable insights, reporting, and guidance.</li></ul>
<p>We are looking for an experienced Relationship Manager specializing in Small Business to join our clients growing team here in the Greater Boston area. This position focuses on originating and managing Commercial & Industrial (C& I) loans while fostering strong relationships with middle-market clients. The ideal candidate will excel in business development, portfolio management, and credit analysis, ensuring compliance with regulatory guidelines. You must have a book of business that you can bring over as well as dealing with deal sizes of $2.5MM - $10MM.</p><p><br></p><p><strong><u>Responsibilities:</u></strong></p><p>• Build and nurture relationships with middle-market clients, handling loan requests from origination to funding.</p><p>• Perform detailed credit and financial analyses to evaluate borrower strength and structured debt proposals.</p><p>• Originate and close loans for clients and prospects, focusing on lending needs ranging from $2.5MM to $10MM.</p><p>• Prepare comprehensive credit approval reports and loan reviews for internal decision-making processes.</p><p>• Represent the bank in industry and community events to strengthen client partnerships and promote the organization.</p>
