<p>Robert Half is looking for an Email Marketing Specialist to support a short-term engagement with a collaborative and fast-paced marketing team. This is a hands-on role where you will own the execution, optimization, and performance tracking of email campaigns from start to finish.</p><p><br></p><p>The Email Marketing Specialist will play a key role in managing and executing email campaigns, ensuring high-quality delivery, and driving engagement through data-driven optimization. This individual will work closely with internal stakeholders to align messaging, segmentation, and campaign strategy while maintaining strong attention to detail and brand consistency.</p><p><br></p><p><strong>Responsibilities</strong></p><ul><li>Execute end-to-end email campaigns, including build, QA, and deployment</li><li>Collaborate with internal marketing teams to align messaging, timing, and audience segmentation</li><li>Monitor campaign performance and provide recommendations to improve engagement and effectiveness</li><li>Manage and maintain email lists, ensuring proper segmentation and deliverability best practices</li><li>Ensure all communications are accurate, on-brand, and free of errors</li></ul><p><br></p>
<p>Paid Media Specialist with 4+ years of experience managing paid media campaigns needed for a full-time, hybrid (3/2) position with our client in Greater Boston. Must be “hands on keys” and be proficient in Google Ads, LinkedIn Ads, Bing, GA4, and tag management systems. Must have experience managing hundreds of ads at one time. Salary is 80-115K.</p><p><br></p><p>We are seeking a results-driven <strong>Paid Media Specialist</strong> to lead the planning, execution, and optimization of paid media campaigns across multiple digital platforms. This role will play a key part in driving <strong>brand awareness, lead generation, audience engagement, and revenue growth</strong>.</p><p><br></p><p>The ideal candidate is hands-on, analytical, and highly collaborative, with experience managing campaigns end-to-end and using performance data to continuously improve results. This person will work closely with cross-functional teams to align paid media strategies with broader marketing and business objectives.</p><p><strong> </strong></p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, launch, and manage paid media campaigns across multiple platforms</li><li>Monitor campaign performance and optimize targeting, creative, and budget allocation to maximize results</li><li>Use data-driven insights to improve campaign effectiveness, efficiency, and return on investment</li><li>Conduct keyword research, audience segmentation, and competitive analysis</li><li>Partner with internal teams to ensure paid media efforts are fully integrated into broader marketing campaigns</li><li>Collaborate with demand generation and subject matter experts to develop high-performing digital content</li><li>Stay current on digital marketing trends, e-commerce developments, and evolving customer behavior</li><li>Implement A/B testing and conversion tracking to support continuous optimization</li></ul>