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4 results for Digital Marketing Specialist in Bloomington, MN

Paid Digital Specialist

Minneapolis, MN
onsite
Permanent / Full Time
80000 - 85000 USD / Yearly
We are looking for a Paid Digital Specialist to lead high-impact advertising initiatives across major digital channels from our Minneapolis, Minnesota location. This role is ideal for a data-driven marketer who can shape campaign strategy, guide performance improvements, and communicate results clearly to senior stakeholders. The position calls for someone who is comfortable managing substantial media investments while partnering closely with internal teams to uphold accuracy, efficiency, and strong return on spend. Responsibilities: • Develop and oversee paid media programs across platforms such as Google Ads, Bing, Meta, and LinkedIn, aligning execution with business goals. • Monitor campaign health through ongoing analysis, making informed adjustments to improve reach, conversions, and budget efficiency. • Manage large-scale advertising budgets responsibly, using performance data to guide allocation and optimization decisions. • Present campaign strategies, results, and recommendations to executive leaders and other key stakeholders with confidence and clarity. • Collaborate with cross-functional partners to ensure ad launches, updates, and reporting processes are accurate and well-coordinated. • Conduct quality checks on campaign setup, tracking, creative deployment, and audience targeting to maintain a high standard of execution. • Use analytics tools to evaluate channel performance, identify trends, and translate findings into actionable recommendations. • Support broader digital marketing efforts by contributing insight into email initiatives, audience engagement, and measurement approaches.
2026-04-30T00:00:00Z

PAID Social Media Specialist

Minneapolis, MN
remote
Permanent / Full Time
60000 - 75000 USD / Yearly
We are looking for a Paid Social Media Specialist to lead high-impact social advertising initiatives in Minneapolis, Minnesota. This role focuses on building and refining campaigns across major platforms while turning performance data into practical recommendations. You will work closely with internal partners to connect paid media efforts with creator, influencer, and content strategies, while helping identify new opportunities in the evolving social landscape. Responsibilities: • Lead the planning, launch, and ongoing management of paid social programs across platforms such as Meta, TikTok, Pinterest, LinkedIn, and Snapchat. • Develop media approaches that define audience targeting, spending distribution, campaign timing, experimentation plans, and measurement methods. • Monitor campaign pacing, spending levels, and audience response each day, making timely optimizations to improve efficiency and results. • Review performance data to identify meaningful trends, uncover opportunities, and recommend adjustments that strengthen future outcomes. • Prepare clear performance updates and insight-driven summaries for both internal stakeholders and client-facing communications. • Support paid amplification efforts tied to influencer, creator, and affiliate partnerships to expand campaign reach and effectiveness. • Manage creator content whitelisting on key platforms, including Meta and TikTok, to improve distribution and engagement. • Collaborate with cross-functional teams to align paid media activity with content development, creative direction, and influencer initiatives. • Evaluate emerging ad products, beta features, policy updates, and platform changes to keep campaigns current and competitive. • Contribute strategic perspective on the future of paid social, influencer marketing, and creator-led media opportunities.
2026-04-29T00:00:00Z

Strategic Communication Specialist

Mendota Heights, MN
onsite
Permanent / Full Time
67000 - 79000 USD / Yearly
We are looking for a Strategic Communication Specialist to shape clear, compelling messaging that supports both internal and external communication efforts in St. Paul, Minnesota. This role is ideal for a strong writer who can translate business priorities into effective content, communication plans, and measurable outreach strategies. The successful candidate will help strengthen audience engagement by developing high-quality materials, responding to stakeholder feedback, and ensuring consistency across channels. Responsibilities: • Develop and execute communication strategies that support organizational goals across employee-facing and public-facing channels. • Create high-quality written materials such as announcements, articles, briefs, and other content tailored to specific audiences. • Build communication plans, supporting materials, and performance summaries to track the effectiveness of messaging initiatives. • Gather and interpret customer and stakeholder feedback to refine content and improve communication outcomes. • Maintain consistency in tone, messaging, and formatting by applying established brand and editorial standards. • Partner with internal teams to identify communication needs and deliver timely, accurate information in support of key initiatives. • Edit and refine content for clarity, accuracy, and readability while aligning materials with AP style and organizational guidelines.
2026-05-07T00:00:00Z

Marketing Analyst

Minneapolis, MN
remote
Temporary / Contract
42.75 - 49.5 USD / Hourly
We are looking for a Marketing Analyst to support marketing automation initiatives for a healthcare organization in Golden Valley, Minnesota. This Long-term Contract position will focus on improving campaign execution, audience targeting, and performance tracking across digital channels. The role partners with marketing, technical, and business teams to turn operational needs into scalable workflows that strengthen engagement, lead management, and compliance-ready processes. Responsibilities: • Direct marketing technology initiatives by building and improving automated workflows, audience segmentation plans, and cross-channel campaigns that increase engagement and measurable performance. • Partner with marketing stakeholders to develop, deploy, and evaluate campaigns using Dynamics 365 Marketing or comparable automation platforms. • Facilitate user onboarding and educational sessions that help teams adopt new automation capabilities and use platform features effectively. • Assess and enhance the Dynamics 365 marketing environment to better support lead generation efforts, sales alignment, and ongoing customer engagement activities. • Gather business requirements from stakeholders and convert them into practical automation solutions, including lead scoring structures and journey-based campaign logic. • Review nurture programs regularly and refine them based on audience behavior, channel effectiveness, and patient engagement objectives. • Perform system audits and uphold data quality standards to support regulatory expectations and privacy requirements within a healthcare setting. • Coordinate with technical teams on integrations connecting CRM, marketing systems, and compliance-related tools to improve operational efficiency. • Contribute to the expansion of digital marketing processes and technologies that support continued commercial growth.
2026-05-15T00:00:00Z