<p>Robert Half is partnering with a leading organization in the Washington, DC metro area to identify a <strong>Contract Marketing Automation Manager</strong> to support high-impact digital marketing initiatives.</p><p>This is an exciting opportunity for a strategic and hands-on marketing automation professional who thrives in fast-paced environments and enjoys optimizing customer journeys through data-driven campaigns.</p><p><br></p><p>What You’ll Do:</p><p><br></p><ul><li>Lead end-to-end marketing automation strategy and execution</li><li>Build and optimize campaigns within <strong>Salesforce Marketing Cloud</strong> (Journey Builder, Email Studio, Automation Studio)</li><li>Develop and manage customer segmentation and lead nurturing programs</li><li>Collaborate cross-functionally with marketing, creative, and analytics teams</li><li>Analyze campaign performance and deliver actionable insights</li><li>Ensure best practices in CRM integration and automation workflows</li></ul><p><br></p>