<p><strong>Digital Marketing Specialist</strong></p><p>Onsite | Austin, TX | 6-month Contract</p><p><br></p><p>Robert Half is partnering with an Austin-based client to hire a Digital Marketing Specialist to for a 6-month contract. This position will serve as a key coordinator for marketing initiatives and content execution across a growing organization. The Digital Marketing Specialist will be responsible for ensuring content accuracy, accessibility, and alignment with brand standards, while supporting an evolving digital strategy.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Act as a primary point of contact for internal marketing and communications requests</li><li>Write, edit, and publish website content across multiple pages and platforms</li><li>Develop short-form content including announcements, features, and event promotions</li><li>Draft copy for print and promotional materials (flyers, brochures)</li><li>Create basic visual assets using existing templates and tools (Canva)</li><li>Ensure all content meets accessibility, usability, and SEO best practices</li><li>Promote organizational initiatives, events, and updates</li></ul>
<p><strong>Paid Social Specialist</strong></p><p>Onsite | Austin, TX | 3 Month Contract</p><p><br></p><p>We are partnering with a local marketing agency to hire a Paid Social Specialist. This individual will partner closely with creative counterparts to execute and optimize campaigns that drive measurable revenue outcomes. This role is ideal for a data-driven marketer who enjoys technical execution, campaign optimization, and performance analysis. You will own the end-to-end paid social infrastructure, ensuring campaigns are efficiently targeted, properly tracked, and optimized for return on investment.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Manage setup, execution, and optimization of paid social campaigns across primary and emerging platforms (Meta, TikTok)</li><li>Continuously refine bidding strategies, budget allocation, and audience targeting to achieve performance goals</li><li>Optimize campaigns against key metrics such as ROAS and cost efficiency</li><li>Monitor key engagement and conversion metrics (CTR, CVR) to identify optimization opportunities</li><li>Collaborate with internal teams to ensure traffic is routed correctly to landing pages</li><li>Validate that tracking signals and conversion events are accurately captured</li></ul>