<p><strong>Zoho CRM Marketing Specialist</strong></p><p>Remote | Austin, TX | Contract</p><p><br></p><p>Robert Half is hiring a Zoho CRM Marketing Specialist to support a high‑impact client project focused on improving lead follow‑up and conversion. This role will partner with a B2B client to support CRM optimization, campaign setup, lead scoring, and marketing analytics. This role is critical in building the systems and automation needed to convert leads more effectively.</p><p><br></p><p><strong>What You'll Do</strong></p><ul><li>Build and maintain target lists, lead segmentation, and lead scoring models.</li><li>Configure Zoho CRM architecture to support marketing campaigns and nurture workflows.</li><li>Set up and manage marketing campaigns, templates, and automations using provided creative assets.</li><li>Implement automated reporting and dashboards to track marketing performance, lead conversion, and funnel metrics.</li><li>Partner with marketing and agency teams to ensure CRM workflows align with campaign strategy.</li><li>Optimize lead handoff, follow‑up timing, and visibility across the funnel.</li></ul>