We are looking for an experienced Email Marketing Manager to join our team on a long-term contract basis. In this role, you will play an integral part in developing and optimizing customer lifecycle marketing programs while ensuring seamless communication and campaign execution. This position is based in Austin, Texas, and requires someone with a strong attention to detail and a solid background in email marketing platforms and automation.<br><br>Responsibilities:<br>• Build and implement customer lifecycle nurture programs to drive engagement and retention.<br>• Develop and maintain the infrastructure for customer trust communications to ensure consistency and reliability.<br>• Enhance segmentation frameworks by utilizing product and account data for targeted campaigns.<br>• Streamline campaign workflows to reduce backlog and improve execution speed.<br>• Create and standardize Marketo templates and lifecycle documentation for efficient campaign management.<br>• Deliver regular performance reports and identify opportunities for optimization.<br>• Manage automation processes for customer lifecycle journeys, prioritizing accuracy and efficiency.<br>• Support in-app messaging initiatives using tools such as Pendo to enhance customer communications.<br>• Collaborate with internal teams to ensure alignment and effective execution of marketing strategies.<br>• Uphold rigorous QA standards to minimize errors and maintain high-quality campaign delivery.
We are looking for a detail-oriented Business Development Coordinator to join our team on a contract basis in Austin, Texas. In this role, you will play a pivotal part in supporting sales initiatives, ensuring opportunities are effectively tracked, coordinated, and advanced through the sales process. This position offers a chance to collaborate with key stakeholders, manage inbound and outbound sales activities, and contribute to the overall growth of the organization.<br><br>Responsibilities:<br>• Maintain accurate and up-to-date sales records in the CRM system, ensuring real-time visibility of opportunities.<br>• Track and manage opportunities through established sales stages, logging meetings, calls, and next steps.<br>• Assist with drafting and coordinating proposals by gathering input from subject matter experts and managers.<br>• Monitor internal deadlines and follow up to ensure deliverables are completed on time, escalating issues as necessary.<br>• Respond promptly to inbound sales inquiries and schedule meetings for the Business Development team and leadership.<br>• Support outbound prospecting efforts by refining outreach lists and tracking activity metrics.<br>• Research municipal and industry sources to identify potential leads and early indicators of upcoming projects.<br>• Help prepare for and staff industry events, including trade shows and networking opportunities.<br>• Provide weekly pipeline reports to leadership, highlighting stalled opportunities and areas needing attention.<br>• Ensure timely follow-up on proposals and maintain consistent communication with clients throughout the sales process.
<p><strong>Zoho CRM Marketing Specialist</strong></p><p>Remote | Austin, TX | Contract</p><p><br></p><p>Robert Half is hiring a Zoho CRM Marketing Specialist to support a high‑impact client project focused on improving lead follow‑up and conversion. This role will partner with a B2B client to support CRM optimization, campaign setup, lead scoring, and marketing analytics. This role is critical in building the systems and automation needed to convert leads more effectively.</p><p><br></p><p><strong>What You'll Do</strong></p><ul><li>Build and maintain target lists, lead segmentation, and lead scoring models.</li><li>Configure Zoho CRM architecture to support marketing campaigns and nurture workflows.</li><li>Set up and manage marketing campaigns, templates, and automations using provided creative assets.</li><li>Implement automated reporting and dashboards to track marketing performance, lead conversion, and funnel metrics.</li><li>Partner with marketing and agency teams to ensure CRM workflows align with campaign strategy.</li><li>Optimize lead handoff, follow‑up timing, and visibility across the funnel.</li></ul>