<p>Robert Half Marketing and Creative is recruiting for a Digital Media Manager. This person leads the strategic planning, execution, and optimization of paid digital media campaigns, primarily within Google Ads, with expansion into Reddit and Twitch. This position is responsible for balancing performance (e.g., high-intent search) and brand-building efforts. The manager is accountable for driving digital advertising success related to brand awareness and direct response, overseeing agency/vendor relationships, managing campaign budgets, and generating actionable insights from digital campaigns.</p><p><br></p><p>Key Responsibilities:</p><p><br></p><p>Develop and execute full-funnel Google Ads strategies (Search, Pmax, DV/360, Shopping, YouTube), leveraging AI, advanced bidding tactics, and continuous optimization.</p><p>Oversee agencies and vendors for SEM, display, and digital video buying.</p><p>Plan, set up, launch, monitor, and optimize advertising campaigns; ensure proper campaign trafficking and reporting.</p><p>Manage campaign budgets, pacing, and provide ongoing strategic recommendations.</p><p>Collaborate with Brand and Marketing teams to coordinate media launches and align creative assets.</p><p>Analyze campaign performance data, generate reports, and recommend strategies for improved results.</p><p>Collect and maintain campaign data for in-depth post-campaign analysis.</p><p>Manage relationships with external vendors and partners and supervise/mentor direct reports.</p><p>Stay up to date with the latest trends and compliance requirements in digital advertising (e.g., CCPA, PII protection).</p><p>Qualifications:</p><p><br></p><p><br></p>
<p>Robert Half Marketing and Creative has a client looking for an experienced Marketing Director to lead the development and execution of strategic marketing initiatives in Colorado Springs, Colorado. This role emphasizes franchisee support, web management, and digital marketing strategies tailored to small business environments. The ideal candidate will bring a hands-on approach to leadership, ensuring brand consistency and driving marketing performance across multiple units.</p><p><br></p><p>Responsibilities:</p><p>• Provide personalized weekly training and guidance to franchisees to ensure successful center launches.</p><p>• Create and recommend localized marketing strategies and campaigns to drive franchisee growth.</p><p>• Manage and optimize websites to enhance user experience, search visibility, and overall performance.</p><p>• Develop scalable marketing frameworks and campaigns that can be replicated across franchise locations.</p><p>• Ensure consistent branding across all communication platforms and marketing materials.</p><p>• Design and produce innovative marketing tools and resources to support franchisees in attracting new clients.</p><p>• Conduct system-wide training sessions, webinars, and events to educate franchisees on effective marketing practices.</p><p>• Monitor and analyze marketing performance metrics to identify areas for improvement and optimize campaigns.</p><p>• Collaborate with internal teams to align marketing efforts with organizational goals and franchise development strategies.</p>