<p>The Senior Manager, Local Media is responsible for leading the strategy and execution of local paid media efforts across all markets, ensuring campaigns are consistent, efficient, and aligned with overall performance goals. This role serves as the primary liaison between internal leadership, agency partners, and franchise owners, driving alignment, accountability, and clarity across stakeholders.</p><p>This position oversees local agency partners, setting expectations for execution, optimization, and performance standards while conducting audits and addressing gaps as needed. The role establishes consistent measurement frameworks and ensures results are communicated clearly and effectively to franchise owners.</p><p>The Senior Manager supports franchise owners by managing expectations, addressing performance concerns, and advocating for local market needs while maintaining alignment with national strategy. They also develop educational materials to improve understanding of media investment and performance.</p><p>Additionally, this role leads local media strategy for new location launches, partnering with agencies and internal teams to build scalable plans, ensure successful campaign execution, and transition into ongoing demand generation programs.</p>
We are looking for a strategic and performance-driven Senior Manager, Local Media to lead local paid media initiatives in Atlanta, Georgia. This role partners closely with brand teams, agency stakeholders, and franchise owners to improve campaign effectiveness, strengthen alignment across markets, and ensure media investments support broader business goals. The ideal candidate brings strong expertise in paid social and paid search, along with the ability to translate performance insights into clear direction and practical support for local stakeholders.<br><br>Responsibilities:<br>• Lead the planning and ongoing direction of local paid media programs across key channels, with a primary focus on paid social and paid search.<br>• Establish clear market-level guidelines for spending, channel mix, and expected results to support consistent execution and measurable performance.<br>• Align local media activity with broader brand initiatives so campaigns work together to drive stronger overall outcomes.<br>• Act as the main internal partner for local media agencies, providing direction on execution standards, optimization priorities, and reporting expectations.<br>• Review campaign setups, creative application, and account performance on a regular basis to identify inconsistencies and improve quality.<br>• Partner with agency teams to resolve underperformance, implement adjustments, and maintain accountability against business objectives.<br>• Build productive relationships with franchise owners to better understand local market conditions, challenges, and growth opportunities.<br>• Support stakeholder meetings, performance reviews, and escalation discussions by providing clear media insights and recommendations.<br>• Create and deliver educational resources that help franchise owners understand media strategy, investment decisions, and performance metrics.
<p>We’re partnering with a growing organization to find a <strong>Paid Media Specialist </strong>to support performance marketing initiatives across multiple business lines. This role focuses on executing, monitoring, and optimizing paid digital campaigns that drive traffic, engagement, and conversion.</p><p><br></p><p><strong>MUST BE ABLE TO WORK HYBRID ONSITE IN ATLANTA, GEORGIA</strong></p><p><br></p><p>What You’ll Do</p><ul><li>Build, launch, and manage paid media campaigns across Google Ads, Meta, and other digital platforms</li><li>Handle day-to-day campaign setup, trafficking, pacing, and QA</li><li>Support audience creation, keyword research, and negative keyword management</li><li>Monitor performance metrics including CPC, CPM, CTR, CPA, and ROAS</li><li>Pull and analyze daily/weekly performance reports, identifying trends and optimization opportunities</li><li>Assist with A/B testing, documentation of learnings, and ongoing optimization efforts</li><li>Ensure accurate tracking, UTM tagging, and attribution</li><li>Collaborate with internal marketing, creative, and product teams to align campaigns with business goals</li></ul><p><br></p>
We are looking for a Marketing Automation Manager to lead the strategy and execution of scalable, data-driven campaign programs in Alpharetta, Georgia. This role combines technical platform expertise with a strong understanding of customer journeys, lead management, and performance analysis to improve marketing effectiveness. You will work across marketing, sales operations, content, and analytics to build efficient automation processes and turn campaign data into meaningful business insights.<br><br>Responsibilities:<br>• Lead the development and ongoing refinement of automated campaigns, nurture streams, trigger programs, and lifecycle workflows within Marketo.<br>• Manage connections between Marketo, NetSuite, and other business platforms using tools such as Dell Boomi, LaunchPoint, and Zapier to support reliable data flow.<br>• Establish standards for audience segmentation, tailored messaging, dynamic content, testing approaches, email deliverability, and regulatory compliance.<br>• Track campaign and funnel performance, interpret results, and recommend improvements that strengthen engagement and conversion outcomes.<br>• Partner with content, creative, analytics, and broader marketing teams to align program execution with messaging strategy and business goals.<br>• Oversee database quality by maintaining clean records, standardizing fields, reducing duplicates, and monitoring overall system health.<br>• Create and maintain documentation, including process guides, workflow instructions, and operating procedures for marketing automation activities.<br>• Keep current with platform enhancements and emerging marketing automation practices to identify opportunities for continuous improvement.<br>• Provide direction and support to less experienced team members involved in marketing operations or campaign automation work.
<p>The Marketing Manager plays a central role in leading and executing marketing initiatives across property listings, brand efforts, digital content, and marketing operations. This position ensures all marketing activities—from property launches to company communications—are organized, accurate, and delivered on schedule.</p><p>This role oversees the rollout of hotel investment opportunities, including building listings, managing email campaigns, updating deal statuses, and maintaining consistency across all marketing channels. It also supports broader brand initiatives by managing social media content, updating website materials, and contributing to campaigns, announcements, and public relations efforts.</p><p>In addition, the Marketing Manager supports thought leadership initiatives, including Teague Talks and the Hunter Conference, by coordinating content promotion, repurposing assets, and managing digital marketing efforts tied to key events and releases.</p><p>The role also manages marketing operations, including calendars, timelines, and project coordination across multiple priorities, while maintaining databases and identifying opportunities to improve efficiency and workflows.</p><p>Overall, this is a highly visible, cross-functional role that requires strong project management, communication, and the ability to manage multiple priorities in a fast-paced environment.</p>
<p>We are looking for a highly organized Marketing Communications Coordinator to support brand visibility and marketing performance for a CPG organization in Atlanta, Georgia. This Long-term Contract opportunity is ideal for a detail-focused candidate who can balance analytics, content coordination, and cross-functional marketing support in a fast-moving environment. The role will help track campaign effectiveness, monitor brand presence across channels, and contribute to communication efforts that strengthen audience engagement.</p><p><br></p><p>Responsibilities:</p><p>• Manage and maintain marketing spreadsheets, scorecards, and reporting tools to keep campaign and brand data accurate and accessible.</p><p>• Evaluate marketing performance metrics and translate findings into practical recommendations that support stronger results.</p><p>• Track return on investment across marketing activities and summarize outcomes for stakeholders.</p><p>• Monitor how the brand is represented across digital channels and help ensure messaging remains consistent and effective.</p><p>• Support social media and brand listening efforts by reviewing audience activity, identifying trends, and escalating notable insights.</p><p>• Draft and publish audience-facing responses to comments and inquiries in alignment with brand tone and communication standards.</p><p>• Assist with email and content coordination to support broader marketing communication initiatives.</p><p>• Partner with internal teams on multiple concurrent projects while maintaining strong attention to detail and deadlines.</p>
We are looking for a strategic media leader to oversee paid investment across brand and local marketing efforts in Atlanta, Georgia. This role will shape cross-channel media direction, connect business priorities to measurable outcomes, and guide partners and internal teams toward stronger lead generation and conversion performance. The ideal candidate brings a sharp analytical mindset, strong leadership skills, and the ability to balance long-term brand impact with near-term efficiency.<br><br>Responsibilities:<br>• Direct paid media strategy across brand and local initiatives, aligning investment decisions with lead growth, conversion targets, and cost efficiency goals.<br>• Convert commercial priorities into practical media plans by defining budget distribution, channel focus, audience strategy, and structured experimentation across creative, formats, and bidding approaches.<br>• Present recurring performance insights to executive stakeholders, highlighting optimization opportunities, budget shifts, emerging risks, and recommended corrective actions.<br>• Assess how brand and local media investments influence overall business results and make informed tradeoff decisions across channels to improve total performance.<br>• Use campaign and platform data to uncover growth opportunities, performance barriers, and signs of declining return across media programs.<br>• Partner with analytics teams to turn attribution, measurement, and marketing mix insights into clear actions that improve campaign effectiveness.<br>• Manage agency relationships by setting expectations for reporting standards, testing discipline, execution quality, and performance accountability.<br>• Lead regular business reviews and account audits with agency partners to ensure media programs follow best practices and deliver expected outcomes.<br>• Support franchise-facing media communication by shaping educational resources, addressing escalations, and ensuring performance guidance is clear and actionable.<br>• Develop and coach senior media leaders, reinforcing a culture of ownership, strategic thinking, and continuous performance improvement.
<p>The Director, Brand & Local Media is responsible for driving performance across all paid media investments, ensuring campaigns deliver efficient lead generation and support overall conversion goals. This role translates business objectives into clear, actionable media strategies, balancing brand and local priorities while optimizing channel mix, budgets, and performance.</p><p>The position leads agency partners and holds them accountable for execution, testing rigor, and results. It requires a strong focus on data-driven decision-making—leveraging analytics, attribution insights, and performance trends to guide optimizations, validate assumptions, and improve ROI.</p><p>This leader regularly provides performance insights and recommendations to senior leadership, identifying opportunities to scale, adjust spend, and mitigate risk. The role also serves as a key liaison between corporate strategy and franchise stakeholders, ensuring local needs are reflected in media planning and performance expectations.</p><p>Additionally, the Director will lead and develop a high-performing team, drive consistency in how success is measured and communicated, and ensure continuous improvement across media strategy, execution, and outcomes.</p>
<p>Robert Half Marketing and Creative has an immediate need for a fulltime contractor for a Production Manager job with our client. This person will sit onsite fulltime in Atlanta. </p><p> </p><p>· Lead production and management of marketing collateral. Provide print procurement and coordination of all marketing collateral projects to include setting timelines, defining accurate estimate specifications, supplier negotiations, fulfillment and logistic distribution.</p><p>· Gather print requirements and data files for current and anticipated projects. Consult with the team regarding the print manufacturing process and the various requirements needed to efficiently (cost and time) produce print and print related collateral.</p><p>· Provide recommendations to process improvements to bolster improved quality, increased productivity and lower operating costs.</p><p><br></p>
<p>The Digital Performance Specialist supports the execution of digital marketing initiatives that enhance local visibility, drive enrollment, and improve overall performance across franchise locations. This role plays a key part in supporting franchise teams with day-to-day digital needs, helping resolve issues, optimize platforms, and ensure consistency across the system.</p><p>This position serves as a primary resource for digital support, handling platform-related requests such as review management, local listing updates, and search visibility challenges, while escalating more complex issues as needed. It also assists with onboarding and setup for new locations, including website launches, ownership transitions, and digital platform migrations.</p><p>The role contributes to local SEO and listings (GEO) efforts, helping maintain accuracy, improve search performance, and identify optimization opportunities. In addition, the Specialist supports website enhancements, testing initiatives, and performance tracking in partnership with internal teams and agency partners.</p><p>This individual will also help develop training resources and provide guidance to franchise owners, enabling stronger understanding and adoption of digital marketing best practices. Overall, the position helps shift the broader team from reactive support to more proactive, performance-driven initiatives.</p><p><br></p>
We are looking for a Digital Performance Specialist to strengthen our digital marketing efforts and help expand online visibility across Atlanta, Georgia. In this permanent role, you will support enrollment-focused campaigns, improve local search presence, and contribute to lead generation initiatives for a multi-location brand. The ideal candidate brings strong analytical thinking, a collaborative approach, and a passion for using digital channels to drive measurable results.<br><br>Responsibilities:<br>• Drive digital marketing activities that improve brand visibility, support parent enrollment objectives, and contribute to franchise lead generation.<br>• Oversee and refine local business listing information across multiple locations to increase search visibility, website visits, and inbound inquiries.<br>• Assist with online reputation efforts by encouraging review growth, guiding response approaches, and helping resolve escalated feedback issues.<br>• Coordinate digital setup for newly opened locations, including business profile activation and local search readiness.<br>• Act as the first point of contact for routine digital marketing support requests, addressing standard needs and routing complex issues to appropriate partners.<br>• Track local digital performance metrics, identify patterns in results, and share actionable recommendations to improve campaign effectiveness.<br>• Collaborate with internal teams and external partners on website updates, testing efforts, and broader optimization projects.<br>• Create and maintain reference materials, guides, and training content that promote consistent digital marketing practices across the organization.<br>• Organize campaign and channel performance data to support reporting, planning, and strategic decision-making.
We are looking for an Online Marketing Specialist-Performance Marketing to lead paid search initiatives that increase relevant traffic and support measurable business growth. This role is based in Georgia and is ideal for a marketing specialist who combines analytical thinking with hands-on campaign management. The successful candidate will use data, testing, and performance insights to refine digital advertising efforts and uncover opportunities for stronger results.<br><br>Responsibilities:<br>• Develop and manage paid search campaigns designed to attract high-intent visitors and increase online revenue.<br>• Analyze campaign performance regularly and adjust bidding, targeting, keywords, and ad copy to improve return on ad spend and lower acquisition costs.<br>• Plan and run structured tests to evaluate new strategies, uncover performance trends, and support continuous optimization.<br>• Identify opportunities to expand successful campaigns and increase relevant traffic across digital marketing channels.<br>• Create dashboards and reporting tools that provide clear visibility into campaign outcomes, spend efficiency, and growth opportunities.<br>• Collaborate with internal stakeholders to align paid media efforts with broader marketing activities and campaign goals.<br>• Monitor search marketing trends, platform updates, and competitive activity to recommend improvements to performance marketing strategy.<br>• Support the development of digital assets and messaging by coordinating with creative resources and using insights from campaign data.