<p>Lifecycle Marketing Specialist (Contract) - MUST HAVE MARKETO -</p><p>Location: Hybrid (Atlanta, GA | Miami, FL | Austin, TX)</p><p>Duration: 9 Months</p><p>Commitment: Full-time hours (approx. 40 hours/week)</p><p><br></p><p>Position Overview</p><p>We are seeking an execution-focused Lifecycle Marketing Specialist to join our team for a 9-month contract engagement. In this role, you will act as an embedded extension of the Lifecycle Marketing team, focusing on building automated nurture programs, scaling our communications infrastructure, and improving execution velocity across our marketing technology stack.</p><p>The ideal candidate is a Marketo expert who balances technical precision with the ability to navigate complex, cross-functional environments.</p><p><br></p><p>Key Responsibilities</p><ul><li>Lifecycle Automation: Build, test, and deploy end-to-end customer journey programs and nurture streams.</li><li>Trust Communications: Establish and manage the infrastructure for critical customer trust communications.</li><li>Segmentation & Data: Implement an improved segmentation framework tied to product and account data to reduce manual list-building.</li><li>Omnichannel Execution: Coordinate cohesive email and in-app messaging programs (via Pendo) to ensure a seamless customer experience.</li><li>Process Standardization: Develop and document standardized Marketo templates and lifecycle processes to ensure long-term sustainability.</li><li>Optimization: Monitor performance metrics and provide regular recommendations for campaign and journey improvements.</li></ul><p><br></p><p><br></p>
<p>Robert Half HR Solutions is currently sourcing for an Athenahealth Training and Change Enablement Subject Matter Expert to support our client. This organization has a forthcoming implementation of Athenahealth and we are looking to support them in the areas of preparation, adult training, procedures, and SOP's prior to implementation. We are looking for an experienced Organizational Change Management Consultant to lead pre-implementation activities and deliver comprehensive end-user training for an Athena software deployment. This role requires someone with deep expertise in Athena products, specifically AthenaOne, who can guide clinical, operational, and administrative teams through workflow readiness, configuration, training, and go-live support. This is a long-term contract position, spanning 12–18 months, based in Atlanta, Georgia. This role can be remote with intermittent travel to our client locations as needed.</p><p><br></p><p>Responsibilities:</p><p>• Conduct detailed assessments of current workflows to align processes with Athena software best practices.</p><p>• Facilitate discovery sessions with clinical, operational, and revenue cycle stakeholders to gather requirements and identify gaps.</p><p>• Provide expert recommendations on Athena configuration options and their impact on workflows.</p><p>• Develop detailed implementation plans, training roadmaps, and readiness checklists to ensure project success.</p><p>• Support data collection and validation efforts while coordinating with the client’s internal teams.</p><p>• Design and deliver role-specific training programs tailored for providers, clinical staff, billing teams, and leadership.</p><p>• Create and maintain training materials, including job aids, quick-reference guides, and scenario-based exercises.</p><p>• Lead hands-on training sessions using practical examples and real Athena workflows.</p><p>• Offer on-site and remote support during the go-live phase, addressing workflow issues and reinforcing best practices.</p><p>• Identify post-implementation optimization opportunities, recommending workflow adjustments to maximize Athena capabilities.</p>