We are looking for a strategic media leader to oversee paid investment across brand and local marketing efforts in Atlanta, Georgia. This role will shape cross-channel media direction, connect business priorities to measurable outcomes, and guide partners and internal teams toward stronger lead generation and conversion performance. The ideal candidate brings a sharp analytical mindset, strong leadership skills, and the ability to balance long-term brand impact with near-term efficiency.<br><br>Responsibilities:<br>• Direct paid media strategy across brand and local initiatives, aligning investment decisions with lead growth, conversion targets, and cost efficiency goals.<br>• Convert commercial priorities into practical media plans by defining budget distribution, channel focus, audience strategy, and structured experimentation across creative, formats, and bidding approaches.<br>• Present recurring performance insights to executive stakeholders, highlighting optimization opportunities, budget shifts, emerging risks, and recommended corrective actions.<br>• Assess how brand and local media investments influence overall business results and make informed tradeoff decisions across channels to improve total performance.<br>• Use campaign and platform data to uncover growth opportunities, performance barriers, and signs of declining return across media programs.<br>• Partner with analytics teams to turn attribution, measurement, and marketing mix insights into clear actions that improve campaign effectiveness.<br>• Manage agency relationships by setting expectations for reporting standards, testing discipline, execution quality, and performance accountability.<br>• Lead regular business reviews and account audits with agency partners to ensure media programs follow best practices and deliver expected outcomes.<br>• Support franchise-facing media communication by shaping educational resources, addressing escalations, and ensuring performance guidance is clear and actionable.<br>• Develop and coach senior media leaders, reinforcing a culture of ownership, strategic thinking, and continuous performance improvement.
We are looking for a strategic and performance-driven Senior Manager, Local Media to lead local paid media initiatives in Atlanta, Georgia. This role partners closely with brand teams, agency stakeholders, and franchise owners to improve campaign effectiveness, strengthen alignment across markets, and ensure media investments support broader business goals. The ideal candidate brings strong expertise in paid social and paid search, along with the ability to translate performance insights into clear direction and practical support for local stakeholders.<br><br>Responsibilities:<br>• Lead the planning and ongoing direction of local paid media programs across key channels, with a primary focus on paid social and paid search.<br>• Establish clear market-level guidelines for spending, channel mix, and expected results to support consistent execution and measurable performance.<br>• Align local media activity with broader brand initiatives so campaigns work together to drive stronger overall outcomes.<br>• Act as the main internal partner for local media agencies, providing direction on execution standards, optimization priorities, and reporting expectations.<br>• Review campaign setups, creative application, and account performance on a regular basis to identify inconsistencies and improve quality.<br>• Partner with agency teams to resolve underperformance, implement adjustments, and maintain accountability against business objectives.<br>• Build productive relationships with franchise owners to better understand local market conditions, challenges, and growth opportunities.<br>• Support stakeholder meetings, performance reviews, and escalation discussions by providing clear media insights and recommendations.<br>• Create and deliver educational resources that help franchise owners understand media strategy, investment decisions, and performance metrics.
We are looking for a strategic digital marketing leader to oversee and elevate the performance of our consumer-facing online ecosystem in Atlanta, Georgia. This role will shape the vision for websites, listings, and emerging platforms while partnering across teams to deliver seamless user experiences, measurable growth, and strong conversion outcomes. The ideal candidate brings deep expertise in digital optimization, analytics, governance, and innovation, with the ability to turn data and market insight into scalable marketing performance.<br><br>Responsibilities:<br>• Shape and execute the roadmap for digital platforms, including site enhancements, user experience improvements, testing strategies, and ongoing performance optimization.<br>• Guide external development partners and platform vendors to ensure dependable integrations, sound quality standards, and scalable technical solutions.<br>• Oversee digital measurement frameworks and analytics tools to deliver accurate reporting and actionable insight across customer touchpoints.<br>• Define and enforce governance practices for digital properties, with attention to data quality, privacy expectations, compliance standards, and responsible use of AI.<br>• Drive the strategy and results for business listings and other discoverability channels to strengthen visibility, traffic relevance, and conversion performance.<br>• Lead lifecycle and lead-nurture initiatives that improve engagement quality and support stronger progression through the customer journey.<br>• Analyze user behavior and customer pathways to remove friction, refine interactions, and improve the end-to-end digital experience.<br>• Identify and implement AI-enabled marketing opportunities that improve personalization, content effectiveness, lead generation, and team efficiency.<br>• Act as the primary digital performance advisor for field-level stakeholders by sharing best practices, supporting launches, and resolving escalated platform issues.<br>• Track industry developments and competitor activity, then translate findings into practical recommendations for digital growth and platform advancement.
<p>Robert Half Marketing and Creative has an immediate need for a fulltime contractor for a Production Manager job with our client. This person will sit onsite fulltime in Atlanta. </p><p> </p><p>· Lead production and management of marketing collateral. Provide print procurement and coordination of all marketing collateral projects to include setting timelines, defining accurate estimate specifications, supplier negotiations, fulfillment and logistic distribution.</p><p>· Gather print requirements and data files for current and anticipated projects. Consult with the team regarding the print manufacturing process and the various requirements needed to efficiently (cost and time) produce print and print related collateral.</p><p>· Provide recommendations to process improvements to bolster improved quality, increased productivity and lower operating costs.</p><p><br></p>
<p>Robert Half Marketing and Creative has an immediate need for a fulltime contractor for a Production Manager job with our client. This person will sit onsite fulltime in Atlanta. </p><p> </p><p>· Lead production and management of marketing collateral. Provide print procurement and coordination of all marketing collateral projects to include setting timelines, defining accurate estimate specifications, supplier negotiations, fulfillment and logistic distribution.</p><p>· Gather print requirements and data files for current and anticipated projects. Consult with the team regarding the print manufacturing process and the various requirements needed to efficiently (cost and time) produce print and print related collateral.</p><p>· Provide recommendations to process improvements to bolster improved quality, increased productivity and lower operating costs.</p><p><strong> </strong></p><p><br></p>
We are looking for a dynamic and results-driven Director of Growth to lead client success and retention initiatives in Alpharetta, Georgia. This role requires a strategic thinker who can drive measurable outcomes, foster long-term relationships, and identify opportunities for account growth. As a key leader within the organization, you will collaborate across departments and help define the client success model to support the company’s growth.<br><br>Responsibilities:<br>• Manage the full client journey from onboarding through long-term engagement, ensuring a seamless and impactful experience.<br>• Drive measurable results for new clients within their first 90 days and oversee the tracking of those outcomes.<br>• Maintain a high client retention rate by proactively managing relationships and addressing needs before issues arise.<br>• Lead the client onboarding process, ensuring every launch is executed to the highest standard.<br>• Ensure inbound inquiries are promptly addressed with minimal missed calls to uphold exceptional client service.<br>• Identify opportunities for upselling and account expansion, guiding clients toward advanced levels of support.<br>• Collaborate on building systems to proactively drive client growth and account development.<br>• Partner with the coaching division to facilitate smooth transitions for clients advancing their service levels.<br>• Provide leadership and mentorship to the team, fostering growth and setting clear performance standards.<br>• Work with the President to refine the client success strategy, ensuring alignment with the company’s growth objectives.