<p>We are seeking an experienced and results-driven <strong>Product Marketing Manager</strong> to lead the creation and execution of brand strategies that fuel growth and deepen customer engagement. In this role, you will shape compelling product messaging, manage marketing assets, and leverage market insights to strengthen competitive positioning. This is a highly collaborative role with opportunities to influence cross-functional initiatives, enhance marketing performance, and drive the brand’s long-term success.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute go-to-market (GTM) strategies for new product launches and feature releases.</li><li>Craft clear, differentiated messaging and positioning that communicates product value and drives market demand.</li><li>Partner with product management to understand the roadmap, gather customer insights, and influence product direction.</li><li>Enable sales teams with effective tools, presentations, and competitive intelligence to support successful selling.</li><li>Collaborate with demand generation, brand, and digital teams to create targeted campaigns that drive awareness and adoption.</li><li>Conduct market research and competitor analysis to identify opportunities and refine strategic direction.</li><li>Analyze product performance, customer engagement, and market feedback to optimize marketing strategies and inform future decisions.</li><li>Serve as a key storyteller—turning data, insights, and customer success stories into compelling narratives across marketing channels.</li></ul><p><br></p>
<p>Our client in Atlanta, GA is seeking a Full Time/Direct Hire Media Planner to join their team in their Atlanta office. Candidates must be local to Atlanta and willing to come in to office a minimum of 3 days per week. </p><p><br></p><p>The Media Planner is responsible for developing strategic media plans that effectively reach target audiences and achieve client marketing goals. This role requires a blend of analytical, creative, and negotiation skills to recommend the right media mix across digital, social, and traditional channels.</p>
<p><strong>Job Title:</strong> Paid Media Specialist | Digital Marketing | Atlanta, GA (Hybrid)</p><p><strong>About Us:</strong></p><p> We’re a fast-growing marketing team looking for a hands-on <strong>Paid Media Specialist</strong> to drive performance across multiple digital channels. You’ll work closely with the Paid Media Lead to manage campaigns, optimize creative, analyze performance, and report actionable insights to the wider team. If you thrive on data, love testing and scaling campaigns, and enjoy seeing the direct impact of your work, this role is for you!</p><p><strong>Location:</strong> Hybrid – Atlanta, GA</p><p><strong>What You’ll Do:</strong></p><ul><li>Manage and optimize daily paid media campaigns across <strong>Facebook, Instagram, LinkedIn, TikTok</strong>, and other digital channels.</li><li>Set up campaigns, configure budgets, monitor pacing, and identify optimization opportunities.</li><li>Conduct A/B testing on creatives, ad copy, and landing pages to maximize performance.</li><li>Track KPIs, analyze performance, and deliver insights via weekly and monthly reports.</li><li>Identify inefficiencies in campaign workflows and recommend improvements.</li><li>Collaborate cross-functionally with creative, analytics, and marketing teams on campaign strategy and execution.</li><li>Stay up-to-date on platform best practices, emerging trends, and new ad technologies.</li></ul><p><br></p>
