<p>We’re seeking a <strong>CRM MarTech Manager</strong> to support three B2B manufacturing brands as we scale our lead generation and customer engagement efforts. This is an opportunity for a hands-on martech professional who loves digging into data, building automation, and turning insights into action.</p><p> </p><p>This role will own CRM strategy, execution, and reporting—helping the business better understand the customer journey, activate leads, and clearly show growth impact across the funnel.</p>
<p>We’re seeking a <strong>CRM MarTech Manager</strong> to support three B2B manufacturing brands as we scale our lead generation and customer engagement efforts. This is an opportunity for a hands-on martech professional who loves digging into data, building automation, and turning insights into action.</p><p> </p><p>This role will own CRM strategy, execution, and reporting—helping the business better understand the customer journey, activate leads, and clearly show growth impact across the funnel.</p><p> </p>
CRM & Lifecycle Marketing Specialist Engagement: Contract-to-permanent Work Arrangement: Hybrid | Atlanta, GA Position Overview We are seeking a CRM & Lifecycle Marketing Specialist to develop and execute customer communications that support acquisition, onboarding, retention, and re-engagement. This individual will use customer data and segmentation strategies to deliver relevant, personalized experiences throughout the customer lifecycle. Responsibilities Develop and execute lifecycle campaigns across email, SMS, and other owned channels. Build segmentation strategies based on customer behavior, preferences, and lifecycle stage. Create onboarding, retention, win-back, and cross-sell campaigns. Develop campaign briefs, messaging requirements, and audience strategies. Conduct A/B testing and optimize engagement and conversion. Monitor retention, churn, repeat purchase, and customer engagement metrics. Collaborate with creative, analytics, and CRM technology teams.