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3 results for Marketing Analytics Specialist in Ann Arbor, MI

Marketing Data Analyst

Troy, MI
onsite
Permanent / Full Time
70000 - 95000 USD / Yearly
We are looking for a Marketing Data Analyst to turn marketing and customer data into clear insights that strengthen campaign strategy and business decisions for a financial services organization in Troy, Michigan. This role combines reporting, audience analysis, market research, and cross-functional collaboration to improve marketing performance across multiple channels. The ideal candidate brings strong analytical ability, experience working with CRM or marketing data platforms, and a practical understanding of how data can support member-focused growth. Responsibilities: • Serve as the internal expert on the CRM marketing data platform and related tools, helping the team maximize system capabilities and maintain reliable data usage practices. • Create, run, and verify database queries while routinely reviewing data quality to support accurate reporting and dependable campaign execution. • Combine internal financial services information with external and industry data sources to enrich analysis and strengthen marketing initiatives. • Produce recurring reports and dashboards that track campaign outcomes, brand indicators, referral activity, and performance across paid, earned, and owned channels. • Partner with campaign owners and business stakeholders to interpret results, identify trends, and recommend adjustments that improve marketing effectiveness. • Conduct primary and secondary research to support decisions related to brand positioning, product and service opportunities, pricing considerations, and member engagement strategies. • Build audience segments using first-party and third-party data, applying analytical methods to refine targeting for prospecting, onboarding, re-engagement, and automated marketing journeys. • Work with vendors, IT, and internal teams to gather insights, support testing strategies, monitor lead progression from initial response through conversion, and fulfill specialized reporting or research requests.
2026-06-30T00:00:00Z

Business Analyst

Southgate, MI
onsite
Permanent / Full Time
65000 - 70000 USD / Yearly
We are looking for a detail-focused Business Analyst to support mail operations and help keep client projects organized, visible, and on schedule in Southgate, Michigan. This role connects clients with internal production teams by overseeing project flow, monitoring deadlines, and turning operational data into meaningful updates and recommendations. The ideal candidate brings strong analytical thinking, clear communication, and the ability to manage multiple moving parts in a deadline-driven service environment. Responsibilities: • Oversee mail-related projects from kickoff through final delivery, ensuring each stage is tracked accurately and completed according to committed timelines. • Coordinate with clients and cross-functional teams to confirm receipt of required materials, including data files, mailing content, and supporting assets needed for production. • Monitor project schedules, production checkpoints, and service expectations to identify risks early and help keep work on pace. • Maintain organized tracking tools and project records to support accurate visibility across active mailing initiatives. • Review operational data such as volume trends, turnaround times, and workflow performance to uncover issues and support better planning. • Prepare reports, dashboards, and visual summaries that communicate project status, delivery performance, and other key operational metrics to stakeholders. • Provide timely updates to clients and internal partners regarding milestones, dependencies, potential delays, and completed work. • Recommend process improvements that strengthen tracking, reporting, documentation, and workflow efficiency, including support for automation or system enhancements when appropriate. • Document procedures and maintain current standard operating guidelines to promote consistency across mail operations.
2026-07-06T00:00:00Z

Senior Marketing Manager

Livonia, MI
onsite
Permanent / Full Time
100000 - 110000 USD / Yearly
We’re partnering with an industry leading building-materials client looking to bring on a Marketing Leader focused on a high-growth, contractor-facing channel across a multi-location distribution network.This is a hands-on, high-impact role where you’ll own marketing strategy and execution for a nationwide contractor distribution channel—driving engagement with contractors, installers, and trade professionals across 50+ locations nationwide. Job Duties:<ul><li>Lead marketing strategy and execution for a contractor pro services channel</li><li>Drive local and national marketing campaigns that increase traffic, awareness, and sales across branch locations</li><li>Plan and execute events and trade shows (regional + national)</li><li>Support local branch marketing activations and sales promotions</li><li>Create and manage social media and digital campaigns targeting contractors</li><li>Develop email marketing and HubSpot CRM campaigns</li><li>Design in-store signage, marketing, and promotional materials using Canva</li><li>Partner with sales, product, and supplier teams to launch and promote product lines</li><li>Manage vendor relationships and co-marketing initiatives</li><li>Oversee content creation and execution across internal and external teams</li><li>Track and optimize campaign performance</li></ul>Why This Opportunity Stands Out<ul><li>Work for an industry leading company, with the most uniqueness, resources, and scale of all other competitors in this space</li><li>Highly visible role working directly with sales, product, and leadership teams</li><li>Blend of field marketing, events, digital, and channel strategy</li><li>Opportunity to shape and grow a rapidly evolving business segment</li><li>Flexible location: Michigan or California (relocation support available)</li><li>Clear path for growth as the function continues to expand</li></ul>
2026-06-29T00:00:00Z