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2 results for Digital Asset Manager in Ann Arbor, MI
- Southfield, MI
- onsite
- Temporary
- 0 - 0 USD / Yearly
- <p><strong>Overview</strong></p><p>The Digital Project Manager is responsible for planning, executing, and overseeing digital initiatives from concept through delivery. This role serves as the central coordinator across design, development, marketing, and stakeholder teams to ensure projects are delivered on time, within scope, and aligned with business goals. The ideal candidate brings strong project management discipline, excellent communication skills, and a deep understanding of digital workflows and technologies.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Lead end‑to‑end management of digital projects including websites, mobile applications, digital campaigns, UX/UI design initiatives, and platform enhancements.</li><li>Define project scope, requirements, timelines, and deliverables in collaboration with cross‑functional teams.</li><li>Create and maintain project plans, sprint schedules, resource plans, and status reports.</li><li>Facilitate daily standups, sprint planning, backlog grooming, and retrospectives (if using Agile/Scrum).</li><li>Serve as the primary point of contact for internal teams, clients, and stakeholders regarding project updates and deliverables.</li><li>Manage vendor relationships, contracts, and timelines when external partners are involved.</li><li>Identify risks, propose mitigation strategies, and proactively resolve roadblocks.</li><li>Ensure deliverables meet quality standards and align with UX, brand, and technical guidelines.</li><li>Oversee budget tracking, invoicing, and project financials.</li><li>Support continuous improvement by contributing to process optimization and best practices.</li></ul><p><br></p>
- 2026-03-16T00:00:00Z
- Southfield, MI
- onsite
- Temporary
- 0 - 0 USD / Yearly
- <p><strong>Overview</strong></p><p>The Digital Marketing Analyst is responsible for collecting, analyzing, and interpreting digital marketing data to help drive strategic decisions across campaigns, channels, and customer journeys. This role supports marketing teams with actionable insights, reporting dashboards, testing recommendations, and performance optimization to maximize ROI and improve overall marketing effectiveness.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics.</li><li>Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar.</li><li>Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics.</li><li>Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths.</li><li>Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results.</li><li>Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization.</li><li>Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity.</li><li>Assist in forecasting, budgeting, and performance modeling efforts.</li><li>Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented.</li><li>Present findings and recommendations to stakeholders in a clear, data‑driven format.</li></ul><p><br></p>
- 2026-03-16T00:00:00Z