<p><strong>Overview</strong></p><p>The Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul><p><br></p>
<p>We are looking for an experienced Senior Accountant to join our team in Pontiac, Michigan. This contract to hire position is within the government sector, offering an opportunity to contribute to municipal financial operations and analysis. The ideal candidate will bring expertise in governmental accounting practices and demonstrate a strong ability to manage complex financial tasks.</p><p><br></p><p>The day-to-day responsibilities include: </p><p><br></p><p>• Conduct month-end closing procedures and ensure accuracy in financial reporting.</p><p>• Maintain and reconcile general ledger accounts, ensuring compliance with accounting standards.</p><p>• Prepare and post journal entries while monitoring their impact on financial statements.</p><p>• Perform account reconciliations to verify data accuracy and resolve discrepancies.</p><p>• Oversee bank reconciliations and ensure proper documentation of transactions.</p><p>• Develop and analyze operating and capital budgets, providing insights to senior management.</p><p>• Forecast revenue trends and provide detailed financial analysis to support decision-making.</p><p>• Generate ad hoc financial reports from the central database to assist in policy development.</p><p>• Collaborate with departments to ensure alignment with financial goals and compliance.</p><p>• Apply accrual accounting principles to improve financial accuracy and reporting.</p>
We are looking for a detail-oriented Data Entry Clerk to join a non-profit organization in Clarkston, Michigan. This contract position requires meticulous attention to accuracy and the ability to efficiently update and manage large volumes of data. The ideal candidate will bring strong organizational skills and a careful approach to handling sensitive information.<br><br>Responsibilities:<br>• Update system records with current demographic and guardianship information as needed.<br>• Upload assessment documents and ensure proper categorization within the system.<br>• Input specific document dates and score data directly into the database.<br>• Perform thorough updates for approximately 500 records requiring complete revisions.<br>• Make intermittent adjustments to around 800 cases as new information becomes available.<br>• Ensure all data entry tasks are completed with high accuracy and adherence to deadlines.<br>• Maintain confidentiality while handling sensitive information.<br>• Collaborate with team members to address any discrepancies or missing data.<br>• Utilize computer systems efficiently to manage and organize large datasets.