<p><strong>Web Content & Conversion Manager</strong></p><p>The Web Content & Conversion Manager defines and executes the strategic roadmap for website content and conversion performance. This role blends SEO expertise, data-driven optimization, content strategy, and hands-on execution to drive engagement, conversion rates, and revenue across all site experiences. The role partners with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships to deliver a best-in-class digital experience.</p><p><strong>Your Role</strong></p><p><strong>SEO & Discoverability</strong></p><ul><li>Execute SEO and GEO best practices across content, templates, tagging, and taxonomy to maximize organic visibility and qualified traffic</li><li>Conduct keyword and competitive research using tools such as SEMrush to inform content strategy and on-page optimization</li><li>Partner with development teams to implement SEO best practices across site architecture, templates, and CMS workflows</li><li>Ensure all content is optimized to improve search performance, engagement, and conversion outcomes</li></ul><p><strong>Data Analysis & Optimization</strong></p><ul><li>Analyze site traffic, user behavior, and conversion patterns to identify optimization opportunities</li><li>Define and track KPIs across traffic, engagement, and conversion; translate insights into action</li><li>Own A/B testing and CRO roadmap across key site areas</li><li>Continuously optimize content, layouts, messaging, and user flows based on data and testing insights</li></ul><p><strong>Content Strategy & Planning</strong></p><ul><li>Own the roadmap for website content and conversion optimization initiatives</li><li>Manage a content calendar aligned to business goals and promotional planning</li><li>Collaborate cross-functionally to align offers and messaging with revenue and growth goals</li><li>Define site structure and communication strategies across the full conversion funnel</li></ul><p><strong>Content Creation & Execution</strong></p><ul><li>Oversee creation of high-performing, audience-targeted website content</li><li>Manage end-to-end execution of content initiatives across internal teams and external partners</li><li>Integrate partner and promotional content while ensuring consistency and conversion impact</li><li>Ensure all content supports usability, engagement, SEO, and conversion best practices</li></ul><p><strong>Cross-Functional Collaboration</strong></p><ul><li>Partner with Brand, Technology, Analytics, Revenue, Product, and Partnerships to deliver a cohesive digital experience</li><li>Provide stakeholders with clear insights and recommendations based on performance data</li></ul><p><br></p>
We are looking for a detail-oriented Web Producer to support digital content operations and online campaign execution for a growing organization. This role is ideal for someone who can manage frequent website updates across multiple web properties while keeping content accurate, timely, and aligned with business goals. You will work closely with marketing, eCommerce, product, sales, design, and development teams to launch pages, improve site performance, and maintain a high-quality user experience. This position is based in Metairie, Louisiana and offers the opportunity to contribute to both B2B and B2C web initiatives.<br><br>Responsibilities:<br>• Publish, update, and maintain website content across multiple digital properties using content management systems such as WordPress, Shopify, Magento, and HubSpot CMS.<br>• Coordinate the rollout of marketing campaigns, promotional pages, and landing pages by partnering with cross-functional teams to ensure deadlines and quality standards are met.<br>• Perform quality checks on web pages to confirm content accuracy, link functionality, formatting consistency, and overall site readiness before and after launch.<br>• Support website optimization efforts by assisting with testing activities, monitoring page performance, and helping implement improvements based on results.<br>• Track and organize website metrics using analytics tools, including Google Analytics 4, and prepare performance insights for internal stakeholders.<br>• Collaborate with developers, designers, marketing partners, and eCommerce teams to turn business needs into effective and well-executed web experiences.<br>• Help manage project workflows and priorities through project management platforms such as Asana, Jira, or Trello to keep updates and launches moving efficiently.<br>• Maintain strong attention to detail while handling a high volume of web requests, ensuring consistency across both B2B and B2C experiences.
<p>Robert Half is partnering with our client in this search, a Fortune 500 leader in the retail and consumer services industry, to hire an Email Marketing & Onsite Merchandising Manager for a highly collaborative digital marketing team. This is an exciting opportunity for a marketing professional who thrives in fast-paced environments, enjoys driving customer engagement through data-driven campaigns, and has experience managing high-volume email marketing initiatives from strategy through execution.</p><p><br></p><p><strong>Location:</strong> Seattle, WA (Hybrid – 2-3 days onsite, remainder remote)</p><p><strong>Duration:</strong> 1-year contract</p><p><strong>Hours:</strong> 40 hours/week</p><p><strong>Pay Rate:</strong> $35–43/hour</p><p><br></p><p>Position Overview</p><p>The Email Marketing & Onsite Merchandising Manager will lead the planning, execution, optimization, and reporting of customer-facing email campaigns and onsite marketing initiatives designed to drive engagement, traffic, and conversions. This role will partner cross-functionally with creative, marketing operations, analytics, and business stakeholders to deliver compelling campaigns that enhance the customer experience and support business growth objectives. The ideal candidate is highly organized, analytical, detail-oriented, and comfortable managing multiple projects simultaneously while leveraging performance data to inform marketing strategy and optimization efforts.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Own end-to-end execution of email marketing campaigns, including audience targeting, segmentation, creative coordination, deployment, reporting, and optimization</li><li>Plan and execute lifecycle marketing and onsite merchandising initiatives that drive customer engagement, registrations, and conversions</li><li>Analyze campaign performance metrics including open rates, click-through rates, conversions, traffic trends, and customer engagement insights to identify optimization opportunities</li><li>Develop reporting dashboards and provide weekly, monthly, and quarterly updates on campaign performance, project status, and marketing KPIs</li><li>Partner closely with creative, marketing operations, analytics, and cross-functional business teams to develop campaign strategies and technical requirements</li><li>Coordinate multiple concurrent marketing initiatives while proactively identifying and resolving project blockers</li><li>Utilize customer data and marketing insights to support data-driven decision-making and continuous campaign improvement</li><li>Contribute to testing strategies and optimization efforts to improve overall customer experience and campaign effectiveness</li><li>Support onsite merchandising and digital marketing efforts aligned with broader customer acquisition and retention initiatives</li><li>Communicate campaign results, recommendations, and performance insights clearly to stakeholders and leadership teams</li></ul>
We are looking for a Website Coordinator to join a retail e-commerce team in San Francisco, California on a Contract basis. This role supports day-to-day web operations across global online storefronts, helping ensure content is accurate, launches are delivered on time, and site updates are completed smoothly. The position is ideal for someone who is highly detail-oriented, comfortable working in fast-paced digital environments, and experienced with Salesforce Commerce Cloud and website content management.<br><br>Responsibilities:<br>• Manage recurring content updates and merchandising changes across multiple global e-commerce websites.<br>• Maintain product, category, and editorial pages by entering, revising, and publishing content within Salesforce Commerce Cloud tools.<br>• Support site enhancement initiatives by updating page components, preparing new content placements, and assisting with feature setup.<br>• Carry out high-volume changes across numerous regional pages while preserving consistency and accuracy.<br>• Refresh website content to support promotions, product launches, and seasonal campaign activity.<br>• Work with creative, marketing, and other cross-functional stakeholders to collect assets, confirm details, and deliver updates correctly.<br>• Use project tracking systems such as Jira to monitor assignments, manage tickets, and coordinate handoffs.<br>• Apply basic code snippets or structured content elements carefully within content management and back-office platforms as needed.
<p>We are looking for an experienced Web Application Developer to serve as a technical leader, client liaison, and AI-enabled solutions engineer supporting a federal program. This individual will lead the design and development of modern, scalable web applications while driving innovation through cloud-native architecture and AI/ML integration.</p><p>This role requires a strong full-stack background across modern technologies including .NET/C#, JavaScript frameworks, cloud platforms, and emerging AI capabilities. The ideal candidate is a hands-on technical leader with experience delivering secure, high-performing applications in complex environments.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p>· Lead architecture, design, and development of modern web applications using .NET/C#, Node.js, and JavaScript frameworks (React, Angular, Vue).</p><p>· Design scalable, cloud-native solutions leveraging microservices and serverless architectures.</p><p>· Establish and enforce development standards, coding best practices, and architectural patterns.</p><p>· Design and implement AI-enabled application features (e.g., LLM integrations, intelligent search, automation workflows).</p><p>· Integrate solutions with AI APIs such as Azure OpenAI or AWS Bedrock.</p><p>· Ensure responsible use of AI technologies including governance, security, and data privacy.</p><p>· Serve as a primary technical interface with clients and stakeholders.</p><p>· Translate business requirements into scalable technical solutions.</p><p>· Lead architecture discussions, solutioning sessions, and technical briefings.</p><p>· Oversee development of secure, high-performance web applications and RESTful APIs.</p><p>· Ensure interoperability and cross-platform integration.</p><p>· Drive API design, versioning, and performance optimization.</p><p>· Architect and deploy applications in AWS and/or Azure environments.</p><p>· Lead CI/CD pipeline implementation and DevSecOps practices.</p><p>· Optimize performance, scalability, and cost efficiency.</p><p>· Mentor and guide developers across multiple technology stacks.</p><p>· Lead code reviews, technical decision-making, and architecture governance.</p><p>· Foster a culture of innovation and continuous improvement.</p><p>· Ensure applications meet modern security and compliance standards.</p><p>· Implement testing strategies and performance monitoring.</p>
<p>Robert Half Marketing and Creative has a client looking for a skilled Web Content Writer to join its team on a long-term contract/freelance basis. Based in Denver, Colorado, this role involves creating, managing, and optimizing digital content to engage audiences and support organizational goals. This is an exciting opportunity to focus on producing high-quality blogs, e-newsletters, and web content tailored to the climate and energy industry.</p><p><br></p><p>Responsibilities:</p><p>• Develop and execute a comprehensive content strategy that aligns with organizational objectives and highlights energy industry trends.</p><p>• Research, write, and edit blogs, e-newsletters, and website content to ensure accuracy, clarity, and relevance for target audiences.</p><p>• Collaborate with subject matter experts to translate technical and complex concepts into clear and engaging content.</p><p>• Manage an editorial calendar to ensure timely creation and publication of all digital materials.</p><p>• Optimize content to enhance user experience and maximize audience engagement.</p><p>• Monitor content performance using analytics tools and adjust strategies to improve reach and effectiveness.</p><p>• Work closely with marketing and design teams to maintain consistent branding across digital platforms.</p><p>• Stay informed about the latest trends, regulations, and innovations in the clean energy sector.</p><p>• Ensure all content adheres to quality standards and compliance requirements.</p>
<p><strong>Web Content Author - 6-month contract, starts ASAP during peak business hours!</strong></p><p>The <strong>Web Content Author </strong>supports the site and design teams in executing and publishing digital content across eCommerce platforms. This role owns the end-to-end content workflow—from final creative assets through CMS upload, QA, and site publishing—ensuring accuracy, functionality, and ADA compliance. This individual will also support ongoing site maintenance and contribute to multi-brand content needs during a major site redesign launch.</p><p>Responsibilities</p><ul><li>Upload and manage digital content within CMS, including landing pages, PDPs, and promotional content</li><li>Execute end-to-end publishing workflow: intake of final design assets from CMS build to QA to scheduling to site launch</li><li>Ensure all content meets ADA/accessibility standards and brand guidelines</li><li>Perform routine site audits to validate functionality, remove outdated components, and maintain a clean CMS structure</li><li>Load and validate content in lower environments for testing and new feature release</li><li>Troubleshoot and resolve content-related issues in partnership with UX, IT, and site team</li><li>Collaborate cross-functionally to request and implement new or updated CMS component</li><li>Support content production for the primary brand while assisting with overflow across additional brands</li></ul><p><br></p>