We are seeking a Senior Digital Marketing Specialist – Paid Search to join our team located in Clearwater, Florida, 33765, United States. In this role, you will play a crucial part in designing, implementing, and refining Google Ads campaigns for our clients in the dental industry. You will use data to generate insights, manage a portfolio of clients, and collaborate closely with internal teams to align campaigns with client objectives. <br><br>Responsibilities:<br><br>• Develop, implement, and manage Google Ads campaigns, effectively managing budgets.<br>• Work with internal teams such as the Account Management and creative team to communicate campaign results and suggest strategies.<br>• Lead campaign strategy and management, including the analysis and refinement of targeting, bidding strategies, and ad copy to meet client KPIs.<br>• Conduct comprehensive keyword research and analysis to identify opportunities for campaign improvement.<br>• Monitor and analyze campaign performance metrics to identify trends and insights that can be acted upon.<br>• Conduct A/B testing on ad creatives, landing pages, and bidding strategies to optimize performance.<br>• Collaborate with the creative team to create high-performing ad copy and visuals.<br>• Generate detailed performance reports and present findings to internal stakeholders and clients.<br>• Stay updated on industry trends, Google Ads updates, and emerging technologies.<br>• Identify opportunities to expand campaigns or introduce new strategies based on data insights.<br>• Provide guidance and mentorship to entry level team members in paid search best practices.
<p>We are currently recruiting for a dynamic, growing digital advertising and brand strategy agency in San Diego that focuses on providing digital advertising solutions and growth strategies for clients selling products on Amazon.</p><p><br></p><p>They are hiring for their Director of Advertising.</p><p><br></p><p>This role is a leadership position at the agency and is responsible for leading the strategic vision, execution, and performance of the organization’s advertising initiatives, ensuring alignment with overall business objectives and driving measurable results. This role oversees the entire Advertising department, including budget management, resource allocation, and the development of high-performing teams. </p><p><br></p><p>Primary Responsibilities: </p><p>● Sets the strategic direction for the Advertising department, establishing KPIs, long-term goals, and innovative initiatives that align with organizational priorities. </p><p>● Oversees department budget planning, forecasting, and resource allocation to maximize ROI.</p><p>● Provides visionary leadership and mentorship to managers and team members, fostering a culture of accountability, innovation, and high-performance. </p><p>● Direct the development, execution, and optimization of advertising campaigns, ensuring achievement of ROAS and other performance metrics for clients.</p><p>● Analyzes and interprets campaign performance data to generate insights, identify opportunities, and refine strategies for continued growth.</p><p>● Stays ahead of industry trends, market shifts, and emerging technologies to champion new Amazon advertising strategies. </p><p>● Spearheads cross-functional initiatives to enhance Advertising processes and efficiency.</p><p>● Selects, develops, motivates, and evaluates talent; provides constructive feedback, coaching, and performance management as needed. </p><p>● Promotes continuous improvement, professional growth, and alignment with company values across the team. </p><p>● Cultivates a culture of high performance and continuous improvement within the Advertising team while incorporating the company's core values. </p><p>● Ensure all departmental initiatives and deliverables meet or exceed established performance standards.</p><p> ● Other duties as may be assigned.</p>
We are looking for an experienced Digital Marketing Manager to oversee and execute strategies that drive growth for an e-commerce platform specializing in sales to Amazon warehouses. This role is based in Pompano Beach, Florida, and is a Contract-to-permanent opportunity. The ideal candidate will have a proven track record in managing digital campaigns and a deep understanding of the e-commerce and retail sectors.<br><br>Responsibilities:<br>• Develop and execute comprehensive digital marketing strategies across platforms such as Google Ads, Meta Ads, and LinkedIn Ads.<br>• Monitor and analyze campaign performance metrics to optimize results and drive sales.<br>• Manage the company’s digital presence, including its website, mobile platforms, and social media channels.<br>• Identify growth opportunities through data-driven analysis and implement solutions to improve performance.<br>• Collaborate directly with the business owner to align marketing strategies with overall business goals.<br>• Create and manage paid advertising campaigns to boost customer acquisition and retention.<br>• Ensure all marketing efforts are aligned with the e-commerce and retail industry standards.<br>• Stay updated on the latest trends and innovations in digital marketing to maintain a competitive edge.
<p><strong>About the Role</strong></p><p> We’re seeking a motivated and detail-oriented <strong>Junior Marketing Manager</strong> to support our marketing team in executing campaigns, managing projects, and driving brand growth. This is a great opportunity for someone with a strong foundation in marketing who is ready to take on more responsibility and grow into a leadership role.</p><p><strong>What You’ll Do</strong></p><ul><li>Assist in planning, executing, and analyzing marketing campaigns across digital and traditional channels</li><li>Support content creation for social media, email, and website initiatives</li><li>Coordinate with cross-functional teams and vendors to ensure timely project delivery</li><li>Monitor campaign performance and prepare reports with actionable insights</li><li>Help maintain brand consistency across all marketing materials</li><li>Conduct market and competitor research to support strategic initiatives</li></ul>
<p>We are looking for a detail-oriented Hubspot Digital Marketing Specialist for a ~30 hour per week through end of year. While the work can be done fully remotely, EST hours are required. In this long-term contract role, you will play a crucial part in enhancing digital marketing strategies and optimizing tools to drive impactful campaigns. This position is ideal for someone who thrives in the financial services industry and is eager to contribute their expertise to dynamic marketing projects.</p><p><br></p><p>Responsibilities:</p><p>• Manage and optimize HubSpot marketing tools to ensure effective campaign execution and tracking.</p><p>• Conduct audits and clean-ups within HubSpot to improve platform functionality and data accuracy.</p><p>• Design and implement email marketing campaigns aimed at engaging target audiences and driving conversions.</p><p>• Utilize Google Analytics to analyze campaign performance and generate actionable insights.</p><p>• Collaborate with teams to refine digital marketing strategies and align them with business goals.</p><p>• Work with Google Ads and Google AdWords to create compelling advertisements that increase brand visibility.</p><p>• Leverage expertise in Dynamics and GA4 to enhance integration and reporting capabilities.</p><p>• Monitor and report on key performance indicators (KPIs) to track marketing success and identify improvement areas.</p><p>• Stay updated on industry trends and best practices to bring innovative ideas to the table.</p><p>• Support the implementation of marketing tools and technologies to strengthen overall campaign effectiveness.</p>
We are looking for an experienced Digital Marketing Specialist to join our team in Brea, California. As part of a long-term contract position, you will play a pivotal role in managing and optimizing digital marketing campaigns across various channels to drive engagement and achieve business goals. This is an exciting opportunity to contribute to impactful strategies while collaborating with cross-functional teams.<br><br>Responsibilities:<br>• Develop and execute paid social media campaigns across platforms such as Facebook, Instagram, and LinkedIn, ensuring optimal targeting and performance.<br>• Create compelling ad copy and collaborate with designers to produce high-quality visuals and videos for digital campaigns.<br>• Monitor campaign performance, analyze metrics, and adjust bidding strategies and budgets to maximize results.<br>• Manage deliverability metrics for email campaigns, optimizing content to reduce bounce rates and improve inbox placement.<br>• Update eCommerce product pages with accurate promotions, pricing, descriptions, and imagery to maintain a seamless online shopping experience.<br>• Coordinate the creation of landing pages and promotional banners for specific campaigns and product launches.<br>• Maintain campaign calendars and timelines, ensuring all deadlines are met and projects are executed efficiently.<br>• Provide detailed reports on key performance metrics across all channels, offering insights and actionable recommendations.<br>• Collaborate with internal teams and external vendors to ensure smooth execution of marketing initiatives.
<p>We are seeking a <strong>Digital Marketing Technical Specialist</strong> to support website updates, email campaigns, and event-driven marketing initiatives.</p>
<p>We are recruiting for an incredible, paid digital advertising & marketing agency in San Diego that focuses on providing Amazon ad strategies for brands selling on the Amazon marketplace as they are hiring for a Principal Advertising Specialist. This is a five day/week onsite position in their San Diego office. </p><p><br></p><p>Primary Responsibilities:</p><p>● Through the use of company and department practices and procedures, manages the Amazon search campaigns for clients of varying sizes. Strategizes and determines a course of action, assesses and resolves a wide range of issues, and provides counsel and advice as required</p><p>● Provides detailed analysis, comprehensive interpretations, and creates actionable plans based on campaign performance data from Amazon Ad Console and other retail media platforms. Aligns strategies with overall retail business performance </p><p>● Partners with enterprise clients and manages escalations by conducting comprehensive, cross-functional analysis </p><p>● Leads high-importance enterprise client meetings by delivering comprehensive, stakeholder-tailored presentations that drive impact, while effectively preparing internal teams for success </p><p>● Conducts comprehensive audits involving complex data to identify and capitalize on client growth opportunities. Discusses anomalies, possible causes, and solutions with the team to ensure alignment with client and company requirements. </p><p>● Develops and implements detailed PPC strategy for assigned clients </p><p>● Establishes and maintains strong relationships with assigned clients, manages brand categories, defines KPIs of success and proactively communicates solution-based challenges</p><p>● Engages in weekly department scrums and training sessions to deepen knowledge within the channel</p><p>● Actively seeks opportunities to enhance campaign performance and business impact, aligning strategies with client goals</p><p>● Conduct in-depth market research and competitor analysis to inform campaign strategies</p><p>● Maintains frequent and excellent communication both on internal teams and externally with assigned clients</p><p>● Efficiently leverages available AI tools and delegation resources to enhance workflow effectiveness and campaign outcomes</p><p>● Drives strategic initiatives to improve operational performance, profitability, and client satisfaction</p><p>● Assist in the development of new department training materials ● Designs new toolsets and templates to empower teams across the organization</p><p>● Serves as an SME or Trainual content owner for up to three department-specialized functions, providing guidance and training to team members </p><p>● Mentors and guides Advertising Strategists, sharing expertise in developing and executing effective growth strategies. Fosters their development and ensures alignment with team objectives.</p><p>● Maintains or exceeds department-established performance standards</p><p>● Other duties as assigned</p><p> </p>
We are looking for a talented Digital Marketing Specialist to design and implement customer journeys through Salesforce platforms, including Pardot and Sales Cloud. This role involves creating seamless marketing automation workflows, optimizing engagement strategies, and ensuring alignment across marketing and sales initiatives. This is a long-term contract position based in Norwalk, Connecticut.<br><br>Responsibilities:<br>• Develop and implement customer journey strategies that align with business goals and campaign objectives.<br>• Design and execute marketing automation workflows, engagement programs, and lead nurturing processes using Salesforce Pardot.<br>• Optimize Sales Cloud configurations, including lead routing, opportunity management, and reporting functionalities.<br>• Establish best practices for data management, segmentation, and attribution to improve campaign effectiveness.<br>• Collaborate with cross-functional teams to align marketing automation processes with sales and operational goals.<br>• Act as a Salesforce subject matter expert, guiding teams on platform capabilities and providing training as needed.<br>• Create and maintain dashboards and reports to track key performance metrics and present insights to stakeholders.<br>• Continuously evaluate and refine customer journeys based on performance data and user feedback.<br>• Lead workshops and strategy sessions to communicate roadmaps, campaign outcomes, and system enhancements.<br>• Provide guidance to less experienced team members and foster a collaborative, test-and-learn approach to marketing initiatives.
<p>We’re seeking an experienced media professional to support HCP campaign planning and execution across pharma brands. This role manages media plans from partners vetting to launch, ensuring compliance, performance, and integration with brand strategy.</p><p><strong>Applicants should be open to hybrid arrangements in the Wilmington, Delaware / Chester, County PA region</strong></p><p><strong>Applicants without knowledge of HCP campaign media plans and budgets will not be considered.</strong></p><p><br></p><p><strong>Day to Day Responsibilities Include:</strong></p><p>· Lead the media planning process for HCP-targeted campaigns in partnership with brand teams. </p><p>· Develop RFPs, tactical media plans, and support vendor selection process.</p><p>· Provide input on media channel mix, partner selection, and initial budget allocations.</p><p>· Oversee media partner onboarding, performance tracking, and program optimization.</p><p>· Coordinate with media partners and internal teams on campaign launches and reporting.</p><p>· Maintain media campaign roadmaps and plans, ensuring creative is shared with appropriate outlets, etc. </p><p>· Execute technical deliverables including creative asset specifications, brand safety requirements, and ad verification tools.</p><p>· Ensure compliance with industry regulations and internal standards.</p><p>· Assist in partner negotiations and ongoing relationship management.</p><p><br></p>
The Sales and Marketing Coordinator provides essential administrative and organizational support to the sales, marketing, and estimating functions within the organization. The role serves as a liaison between these teams to ensure seamless communication and coordination of efforts. This role focuses on CRM administration, trade show coordination, supporting marketing campaigns to drive customer engagement and revenue growth, and participating in the Front Desk Reception rotation.<br>Responsibilities: (What should be accomplished) <br>• Sales & Estimating Support<br>• CRM Administrator<br>• Marketing Support<br>• Trade Show & Event Coordination<br>• CMMC Upkeep Coordination (Cybersecurity Maturity Model Certification) <br>• Front Desk Reception Duties (Rotation)<br><br>Principle Duties: (Tasks) <br>• Sales and Estimating Support Facilitation<br>• CRM (Customer Relationship Management) System Administration<br>• Marketing Campaign Coordination and Content Development<br>• Trade Show Planning and Lead Generation Management<br>• Cybersecurity Maturity Model Certification Maintenance<br>• Interdepartmental and External Vendor/Subcontractor Communication Facilitation (including obtaining quotes from subcontractors)<br><br>• Skills: <br>• Proficiency in CRM systems (such as Salesforce, HubSpot, or Zoho CRM) <br>• Experience with social media management tools (Hootsuite, Buffer, or similar platforms) <br>• Strong knowledge of Microsoft Office suite (especially Excel, PowerPoint, and Word)<br>• Familiarity with email marketing platforms and digital marketing tools<br>• Basic understanding of website content management systems<br>• Experience with project management software <br>• Proficiency with multi-line phone systems and visitor management software<br>• Ability to work with quote management and proposal software<br>• Working knowledge of design software (Adobe Creative Suite, Canva, or similar) is a plus<br>• Personal Attributes:<br>o Excellent organizational and time management skills with ability to multitask<br>o Strong written and verbal communication skills<br>o Detail-oriented with excellent follow-through abilities<br>o Self-motivated with the ability to work both independently and as part of a team<br>o Problem-solving skills and ability to think creatively<br>o Adaptable to changing priorities in a fast-paced environment<br>o Customer service orientation with strong interpersonal skills<br>o Professional appearance and demeanor for front desk duties<br>o Friendly, welcoming attitude when representing the company at reception<br>o Negotiation skills for working with suppliers and vendors<br>o Creative mindset with an eye for design and visual presentation
We are looking for a highly skilled Digital Marketing Specialist to join our team in San Antonio, Texas. This Contract-to-permanent position offers a dynamic opportunity to leverage data-driven strategies to enhance marketing performance and drive impactful business growth. The ideal candidate will combine technical expertise in analytics with strategic thinking to optimize multi-channel campaigns and deliver actionable insights.<br><br>Responsibilities:<br>• Develop and maintain marketing measurement frameworks to assess campaign performance across digital and traditional channels.<br>• Analyze complex datasets using tools like Looker Studio, Power BI, and Excel to extract actionable insights.<br>• Implement and refine multi-touch attribution models and predictive analytics to enhance marketing effectiveness.<br>• Build and manage dashboards for tracking advertising data from platforms such as Google Ads and Meta Ads.<br>• Collaborate with cross-functional teams to optimize campaign tracking using Google Analytics and Google Tag Manager.<br>• Conduct A/B testing and statistical analysis to identify opportunities for relationship-deepening strategies.<br>• Support the integration of advanced analytics solutions, including automated reporting systems and data pipeline development.<br>• Provide strategic recommendations based on customer lifecycle analysis and marketing mix modeling.<br>• Ensure accurate data tagging and tracking to enable personalized member experiences.<br>• Stay updated on emerging trends in analytics and marketing technologies to continually improve processes.
We are looking for a creative and strategic Social Media Manager to lead digital marketing efforts and enhance brand visibility across platforms. Based in Edison, New Jersey, this role requires expertise in crafting compelling content, analyzing performance metrics, and executing targeted campaigns to engage audiences effectively. The ideal candidate will bring a strong blend of technical skills and innovative thinking to drive social media success.<br><br>Responsibilities:<br>• Develop and implement comprehensive social media strategies that align with business goals and enhance brand presence.<br>• Design visually appealing and impactful content using tools like Adobe Creative Cloud and Canva.<br>• Manage editorial calendars to ensure consistent and timely delivery of content across platforms.<br>• Monitor and analyze performance metrics using tools such as Facebook Insights and Google Analytics to refine strategies.<br>• Create engaging advertisements tailored to the target audience and optimize them for maximum impact.<br>• Stay updated on industry best practices and emerging trends to maintain a competitive edge in social media marketing.<br>• Write and publish blogs that align with brand messaging and resonate with the audience.<br>• Collaborate with cross-functional teams to ensure cohesive branding and messaging.<br>• Increase brand awareness by fostering community engagement and building strong relationships with followers.<br>• Conduct research to identify opportunities for growth and innovation in social media campaigns.
Position: Social Media Coordinator -- Permanent Position<br>Location: Overland Park -- Onsite<br>Salary: up to $55,000 base annual salary with exceptional benefits<br><br>*** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. ***<br><br><br>Fantastic permanent job opportunity to develop social media strategies, implement, and be recognized and rewarded for your efforts working with a group of highly intelligent, passionate, innovative professionals driven by mission and purpose.<br><br>Are you a creative social media pro with a knack for strategy and a passion for driving engagement? Our client is on the hunt for a Social Media Coordinator to amplify their online presence, foster community, and craft campaigns that shine across platforms like Instagram, Facebook, LinkedIn, X (Twitter), and YouTube. If you're ready to turn data into actionable strategies and ideas into impactful content, let's talk.<br><br>What You'll Do:<br><br> • Develop & implement social media strategies to grow brand visibility.<br> • Create, curate, and post compelling multimedia content.<br> • Engage with audiences in a timely and authentic manner.<br> • Monitor platform analytics to boost campaigns and optimize results.<br> • Manage a content calendar to keep campaigns on track.<br> • Run paid social campaigns with smart budget management.<br> • Stay ahead of social trends and real-time opportunities.<br>You Bring:<br><br> • Proven experience in a social media or digital marketing role.<br> • Fluency in analytics tools & social platforms (e.g., Meta Business Suite, LinkedIn Campaign Manager).<br> • Creative flair for storytelling, design, and audience engagement.<br> • Bonus Skills: Graphic design or video editing tools like Canva or Adobe Creative Suite.<br><br>*** For immediate and confidential consideration, please send a message to MEREDITH CARLE on LinkedIn or send an email to me with your resume. My email can be found on my LinkedIn page. Also, you may contact me by office: 515-303-4654 or mobile: 515-771-8142. Or one click apply on our Robert Half website. No third party inquiries please. Our client cannot provide sponsorship and cannot hire C2C. ***
<p>We are looking for an experienced Lifecycle Marketing Manager to join our client's team on a long-term contract basis in San Francisco, California. In this role, you will oversee the development and execution of innovative marketing strategies aimed at enhancing brand visibility and driving business growth. The ideal candidate will have a proven track record in B2B marketing and a strong understanding of digital marketing best practices.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive marketing campaigns to support business objectives and enhance brand recognition.</p><p>• Manage email marketing initiatives, including campaign creation, execution, and performance analysis.</p><p>• Strategically plan and oversee B2B marketing efforts to effectively target and engage key audiences.</p><p>• Collaborate with cross-functional teams to align marketing strategies with overall business goals.</p><p>• Monitor and analyze campaign performance metrics to inform future strategies and improve ROI.</p><p>• Ensure consistent brand messaging across all digital platforms and marketing materials.</p><p>• Conduct market research to identify trends and opportunities for growth.</p><p>• Manage budgets and allocate resources effectively to maximize campaign impact.</p><p>• Build relationships with external partners and vendors to support marketing activities.</p>
<p><strong>SEO Specialist - Ongoing Job Opportunity</strong></p><p>Are you a SEO expert with a talent for driving organic growth and improving search engine rankings? Robert Half is building a network of SEO Specialists to match with businesses needing expertise in optimizing their websites, analyzing performance metrics, and staying ahead of algorithm updates. This is an ongoing opportunity to showcase your SEO skills across diverse industries and projects.</p><p><strong>Position Overview</strong></p><p>As an SEO Specialist, you will develop and execute strategies to optimize website content, improve technical elements, boost rankings, and drive traffic. You'll work across teams to integrate SEO best practices into the organization’s digital presence while staying at the forefront of ever-evolving algorithm changes and SEO tools.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><br></p><p><strong>1. SEO Strategy Development</strong></p><ul><li>Develop and execute comprehensive SEO strategies that align with the company's goals and drive organic growth (Source: RH Acronym Guide.docx).</li><li>Perform keyword research and competitive analysis to identify opportunities for organic traffic growth (Source: RH Acronym Guide.docx).</li></ul><p><strong>2. On-Page Optimization</strong></p><ul><li>Optimize website content, metadata (title tags, meta descriptions), headers, and internal links for maximum SEO efficiency.</li><li>Ensure proper use of keywords and maintain optimized content structures (Source: RH Acronym Guide.docx).</li></ul><p><strong>3. Technical SEO</strong></p><ul><li>Conduct regular audits to identify and fix technical SEO issues, such as site speed, indexing, crawlability, and mobile usability concerns.</li><li>Collaborate with developers to implement technical SEO enhancements, including schema markup, canonical tags, and XML sitemaps (Source: RH Acronym Guide.docx).</li></ul><p><strong>4. Content Strategy and Optimization</strong></p><ul><li>Optimize blog posts, articles, product descriptions, and other digital assets for engagement and organic visibility.</li></ul><p><strong>5. Link Building and Off-Page SEO</strong></p><ul><li>Develop and execute link-building strategies, including outreach, partnerships, and content promotion.</li><li>Regularly assess backlink profiles for quality and disavow harmful links to maintain site integrity (Source: RH Acronym Guide.docx).</li></ul><p><strong>6. Analytics and Reporting</strong></p><ul><li>Monitor and report on key SEO metrics, including rankings, traffic, conversions, and ROI.</li><li>Utilize tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for data insights (Source: RH Acronym Guide.docx).</li></ul><p><strong>7. Competitor Analysis</strong></p><ul><li>Track competitors' SEO performance and tactics to identify new opportunities and stay ahead of the competition.</li><li>Recommend adjustments to optimize company SEO strategies based on competitive trends (Source: RH Acronym Guide.docx).</li></ul><p><strong>8. Collaboration Across Teams</strong></p><ul><li>Work with marketing, design, and development teams to ensure all digital assets align with SEO best practices.</li><li>Provide training and guidance to stakeholders on emerging SEO trends and practices.</li></ul>
<p><strong>Job Posting: Marketing Coordinator</strong></p><p><strong>Location:</strong> Atlanta, GA (Hybrid)</p><p><br></p><p><strong>About the Opportunity</strong></p><p>Are you a creative and highly organized individual with a passion for driving impactful marketing initiatives? We are partnering with a leading organization to hire a <strong>Brand Marketing Coordinator</strong> in Atlanta, GA. In this role, you will play a vital part in the coordination and execution of social media campaigns, email marketing, website updates, and other digital content projects. You'll collaborate with cross-functional teams to maintain timelines, ensure brand consistency, and help agents grow their business.</p><p><br></p><p><strong>Qualifications</strong></p><ul><li>1–3 years of experience in marketing, content coordination, or related fields.</li><li>Proficient in social media platforms; experience with scheduling tools (e.g., Buffer) is a plus.</li><li>Familiarity with email marketing tools and CRMs.</li><li>Understanding of website CMS platforms (basic coding ability is a bonus).</li><li>Knowledge of Google Analytics and ability to interpret reporting data.</li><li>Experience with PPC campaign management (Google Ads, Meta Ads Manager) is helpful.</li><li>Canva or Adobe Creative Suite experience is an advantage.</li><li>Strong written and verbal communication skills.</li><li>Outstanding organizational and time management abilities.</li><li>Previous experience in real estate marketing or a service-driven industry is a plus, though not required.</li></ul>
We are seeking a Sr Manager Digital Analytics to join our team in the Private Equity industry located in West Palm Beach, Florida. This role involves collaborating with the analytics team, managing budgets, overseeing campaign tracking, developing custom performance reports, and coordinating with internal and external teams to optimize campaigns. <br><br>Responsibilities:<br>• Collaborate with the analytics team to define data, dashboards, and tracking requirements across various channels such as SEO, SEM, Paid Social, Display/Programmatic, Email.<br>• Manage the forecasting, invoicing, and reconciliation of advertising expenditures to ensure alignment with the department's financial plans.<br>• Supervise campaign tracking by ensuring proper tagging and conversion measurement, and analyze current campaign data to identify testing and optimization opportunities.<br>• Develop custom performance reports for internal stakeholders and leadership, and maintain comprehensive documentation for budgeting, forecasts, invoices, campaign tracking, and tagging protocols.<br>• Coordinate with internal teams and external agencies on performance reporting, budgeting, and campaign optimization to drive process efficiencies.<br>• Analyze and monitor budgets, identifying discrepancies and providing explanations when issues arise.<br>• Use data visualization and analysis techniques to create pivot tables, pull reports, and identify trends.<br>• Extract and process data from various platforms demonstrating platform expertise.<br>• Handle weekly and monthly reporting to meet team needs.<br>• Collaborate cross-functionally, running regular calls focusing on problem areas.
We are on the lookout for a detail-oriented Digital Marketing Specialist to join our team in the retail industry located in Ft. Lauderdale, Florida. As a Digital Marketing Specialist, your role will primarily focus on collaborating with vendor partners to develop and execute digital marketing campaigns. You will also be expected to strategize various test campaigns, monitor ad compliance, and create performance reports. <br><br>Responsibilities:<br><br>• Collaborate with vendor partners to plan, develop and execute digital marketing campaigns, focusing on Paid Search, Programmatic Display Advertising, and Paid Social advertising. <br>• Develop and strategize test campaigns including ad copy, creative, offers, and landing pages to improve key metrics across all campaigns.<br>• Liaise with Analytics and Ad Ops teams to guarantee proper tagging and integration with websites, analytics tools, and reporting platforms.<br>• Work in collaboration with internal teams to implement new digital advertising programs.<br>• Monitor compliance for active ads across all brands.<br>• Apply a data-driven, quantitative approach to digital advertising.<br>• Generate campaign performance reports and dashboards to evaluate the performance of all marketing campaigns against defined KPIs and goals.<br>• Collaborate with marketing field partners to analyze programs and recommend updates to creative, offers, and other program tactics.<br>• Assist with the allocation of monthly and quarterly budgets.<br>• Maximize the use of co-op funds for digital advertising activities sponsored by vehicle manufacturers.
<p>We are seeking a <strong>Digital Marketing Specialist</strong> to support our franchise centers with local strategies that drive awareness, engagement, and growth. You’ll collaborate with franchise owners, execute tailored campaigns, and deliver insights that make a measurable impact.</p><p>What You’ll Do</p><ul><li><strong>Execute Local Plans</strong> – Implement digital strategies that boost visibility and generate leads.</li><li><strong>Franchise Collaboration</strong> – Act as the main contact for owners, leading strategy meetings and gathering feedback.</li><li><strong>Content Support</strong> – Coordinate creation and distribution of engaging, brand-aligned content.</li><li><strong>Research & Strategy</strong> – Track market trends to keep campaigns fresh and relevant.</li><li><strong>Performance Reporting</strong> – Analyze results and provide actionable recommendations.</li><li><strong>Teamwork</strong> – Partner with cross-functional teams to share insights and drive success.</li></ul><p>What You Bring</p><ul><li>Bachelor’s in Marketing, Communications, Digital Media, or related field.</li><li>2–4 years’ experience in digital marketing, account management, or related role.</li><li>Client-facing skills with ability to build relationships and present results.</li><li>Proficiency with digital marketing tools and scheduling platforms.</li><li>Strong communication, organizational, and analytical skills.</li><li>A proactive mindset and drive for innovation.</li></ul><p>What You Can Expect</p><ul><li>A collaborative, supportive, and fun team environment.</li><li>Commitment to your professional growth and career development.</li><li>The chance to make a meaningful impact on company success.</li><li><strong>Compensation:</strong> ~$55,000 base salary (DOE) + bonus up to 20%.</li><li><strong>Benefits:</strong> Medical, Dental, Vision, PTO, 401(k) Match, Life & Disability Insurance, Pet Insurance, free EAP.</li><li>Flexible schedules with <strong>half-day Fridays</strong> in Summer & Winter!</li></ul>
<p>Robert Half's marketing & creative client is looking for a Digital Marketing Coordinator for a 3-6+ month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite 2 days per week. The Digital Marketing Coordinator will play a pivotal role in developing and executing digital marketing strategies to promote consumer and trade engagement for specialty brands.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Develop and execute digital marketing campaigns across paid media, social, and organic platforms</li><li>Track and manage budgets</li><li>Monitor campaign performance</li><li>Manage and maintain U.S. product listings</li><li>Lead social media strategies to grow brand presence and engagement</li><li>Oversee email marketing campaigns</li><li>Support digital trade marketing programs and product launches</li><li>Leverage Salesforce tools to enhance program execution and reporting</li></ul><p><br></p>
<p><strong>Job Description:</strong></p><p>We are looking for a results-oriented <strong>Marketing Automation Specialist</strong> to join our team and streamline our marketing efforts through cutting-edge automation tools and processes. As a Marketing Automation Specialist, you will be responsible for designing, implementing, and optimizing marketing automation workflows to enhance campaign efficiency and performance. This role requires technical expertise in automation platforms, a strong understanding of marketing processes, and the ability to analyze and act on campaign data.</p><p>Your work will play a key role in driving personalized customer engagement, improving lead generation, and growing brand awareness. If you are passionate about leveraging technology to scale marketing performance, apply now to make an impactful contribution to our team.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Implement and Manage Automation Tools:</strong> Configure, integrate, and administer marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua to support campaigns effectively.</li><li><strong>Develop Automation Workflows:</strong> Design and maintain workflows for email marketing, lead nurturing, CRM integrations, and other digital marketing efforts.</li><li><strong>Analyze Campaign Data:</strong> Track and evaluate campaign performance by analyzing KPIs, including open rates, click-through rates, and conversions, to identify optimization opportunities.</li><li><strong>Personalized Marketing Campaigns:</strong> Assist in developing segmentation strategies to deliver personalized, data-driven content to defined audience segments.</li><li><strong>Optimize Lead Scoring Models:</strong> Collaborate with sales and marketing teams to refine lead scoring processes and improve sales alignment.</li><li><strong>Enhance Customer Journeys:</strong> Map and improve customer journeys by leveraging automation tools to deliver engaging, relevant content.</li><li><strong>Collaborate Across Teams:</strong> Work closely with content creators, designers, and digital marketing teams to align automation strategies with broader marketing initiatives.</li><li><strong>Maintain Data Integrity:</strong> Ensure CRM and automation platforms are updated with accurate and compliant data to streamline workflows and regulatory compliance.</li><li><strong>Support Campaign Launches:</strong> Troubleshoot technical issues related to automation and ensure timely execution of campaigns.</li><li><strong>Stay Updated:</strong> Research and recommend new automation tools, technologies, and strategies to stay ahead in the digital marketing landscape.</li></ul><p><br></p>
<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.</p><p> </p><p>Responsibilities:</p><ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.</li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.</li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities.</li><li>Track and report on key metrics to measure the success of digital marketing initiatives.</li></ul><p><br></p>
<p>A fully integrated digital marketing and branding agency is seeking a Social Media Manager to join their team. They are a team of strategists, creatives, and media professionals who thrive on crafting exceptional brands, campaigns, and experiences. Through creative problem-solving and dynamic storytelling, we aim to inspire real connections and deliver measurable results for our diverse client portfolio—all while fostering a fun and collaborative work environment.</p><p><br></p><p><strong>About the Role:</strong></p><p>In this key leadership role, you will focus on developing and executing comprehensive social media strategies for our diverse client base, especially within the real estate industry. Reporting to the Director of Client Success and Senior Vice President of Strategy, you’ll also lead our talented social media team, managing content creation initiatives and driving meaningful engagement across a range of platforms. Our client seeks a creative thinker with a strategic mindset who is passionate about social media innovation and thrives in a fast-paced environment.</p><p><br></p><p><strong>What You’ll Do:</strong></p><ul><li><strong>Strategic Leadership:</strong> Lead the development and implementation of social media strategies, ensuring alignment with client goals and overarching marketing objectives.</li><li><strong>Content Creation Oversight:</strong> Oversee and guide the creation of editorial content calendars and organic social media initiatives that embody unique client brands.</li><li><strong>Client Success:</strong> Act as a senior community manager for key client accounts, ensuring optimal performance and engagement across platforms like Facebook, Instagram, TikTok, LinkedIn, YouTube, and Pinterest.</li><li><strong>Performance Optimization:</strong> Analyze data and metrics to refine strategies, optimize campaigns, and integrate fresh ideas.</li><li><strong>Competitive Analysis:</strong> Conduct competitive research and industry exploration to identify emerging trends and propose innovative social media tactics.</li><li><strong>Collaboration:</strong> Work closely with internal teams, including creative, copy, video/animation, and digital media groups, to produce engaging and impactful content.</li><li><strong>Team Leadership:</strong> Mentor and collaborate with junior team members, including the Social Media Coordinator, to foster professional development and a results-driven team environment.</li></ul><p><br></p>
We are looking for a talented and experienced Art Director to join our creative team in Atlanta, Georgia. This Contract to permanent position offers an exciting opportunity to lead and contribute to high-volume, high-quality creative projects in a fast-paced environment. The ideal candidate will collaborate with senior creative leaders and mentor entry-level designers to deliver compelling design solutions across digital, print, and experiential mediums.<br><br>Responsibilities:<br>• Lead the creative development of projects, ensuring high-quality execution across digital, print, and experiential platforms.<br>• Develop original designs and concepts that align with client objectives and brand strategies.<br>• Oversee brand consistency and maintain quality standards in all marketing production work.<br>• Supervise and mentor a team of graphic designers, fostering growth and development.<br>• Collaborate with cross-functional creative teams to deliver cohesive and innovative solutions.<br>• Stay updated on industry trends and integrate best practices into creative processes.<br>• Direct projects through all stages, including print production, in-store deployment, and online release.<br>• Produce technically accurate, print-ready files for production and ensure timely delivery of all project materials.<br>• Partner with senior leaders to shape brand stories and execute client-driven deliverables.<br>• Provide guidance during the hiring and onboarding process for new team members.
