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2 results for Creative Services Manager in Alexandria, VA

Channel Marketing Manager

Kearneysville, WV
onsite
Permanent / Full Time
95000 - 115000 USD / Yearly
We are looking for a Channel Marketing Manager to lead residential channel marketing efforts. This role connects sales priorities with marketing strategy, shaping programs that strengthen retail partnerships, support field teams, and expand demand across key customer segments. The successful candidate will guide multi-channel campaigns, develop audience-focused content, and use performance insights to improve engagement and revenue growth. Responsibilities:• Build and carry out annual channel marketing strategies that align product launches, promotions, media activity, merchandising support, public relations, and sales enablement initiatives.• Oversee retail media programs with major home improvement partners, ensuring campaigns are effectively planned, launched, and optimized to support business objectives.• Produce and update marketing collateral, digital content, videos, photography, and customer-facing tools tailored to homeowners, contractors, builders, and design professionals.• Lead demand generation efforts through digital campaigns and marketing automation platforms to increase lead volume and strengthen customer engagement.• Partner with technical and product-focused teams to coordinate training resources and deliver education on product use, installation practices, and application benefits.• Strengthen field sales effectiveness by identifying useful tools, recommending process improvements, and supporting programs that address channel-specific needs.• Manage channel-related content across company websites and external platforms, maintaining accuracy, relevance, and brand consistency.• Review campaign, sales, and channel performance data on a regular basis to assess results, guide decisions, and highlight opportunities for growth.• Gather customer and market feedback to inform product positioning, future planning, and collaboration across marketing, sales, and product management teams.• Support regional marketing events and national trade show participation while coordinating internal approvals to ensure technical accuracy, legal compliance, and brand alignment
2026-05-12T00:00:00Z

Marketing Manager

Gaithersburg, MD
onsite
Permanent / Full Time
80000 - 95000 USD / Yearly
We are looking for a results-oriented Marketing Manager to lead and elevate our e-commerce marketing efforts in Gaithersburg, Maryland. This position is ideal for someone who can combine strategic thinking with hands-on execution, using data to improve channel performance and drive profitable growth. You will take ownership of campaign strategy, optimization, and reporting across key digital platforms while helping bring greater consistency and structure to the marketing function. Responsibilities: • Lead day-to-day marketing activity across priority digital channels, with a strong focus on improving performance in Meta, Amazon, TikTok, and Shopify-driven initiatives. • Build, launch, and refine paid campaigns that support revenue growth while increasing return on advertising spend. • Analyze campaign, channel, and site performance regularly to uncover trends, identify gaps, and recommend high-impact actions. • Run structured testing initiatives, including creative, audience, and offer experiments, to improve conversion and overall efficiency. • Organize existing marketing assets and guide the development of performance-focused content that strengthens paid media results. • Establish a consistent reporting rhythm with clear performance insights, actionable recommendations, and measurable progress against business goals. • Manage marketing budgets responsibly, adjusting investment across channels based on results and growth opportunities. • Partner with leadership to shape marketing priorities, bring forward new ideas, and create a more disciplined, data-informed approach to execution. • Support promotions, product launches, and broader e-commerce initiatives by aligning campaigns with business objectives and customer demand.
2026-05-06T00:00:00Z