<p>We are looking for a Marketing Coordinator to help drive marketing programs for the farm-focused business in Saratoga Springs, New York. This position supports multi-channel outreach, customer-facing events, and content development that highlights solutions related to agriculture. The role works closely with staff to keep marketing efforts organized, relevant, and aligned with business goals.</p><p><br></p><p>Responsibilities:</p><p>• Coordinate marketing initiatives across digital channels, printed materials, and in-person events to support business priorities.</p><p>• Develop customer-facing collateral such as presentations, brochures, and case studies in partnership with sales and technical teams.</p><p>• Help plan and execute trade shows, customer meetings, and on-farm demonstration activities.</p><p>• Monitor lead generation efforts and maintain visibility into follow-up actions and campaign outcomes.</p><p>• Refresh marketing content on web-based platforms and support ongoing digital outreach activities.</p><p>• Turn specialized product and technical information into clear, audience-appropriate messaging for customers.</p><p>• Track campaign effectiveness using performance data and recommend adjustments to improve results.</p><p>• Research market activity, competitor positioning, and industry developments to inform marketing plans.</p><p>• Review materials for accuracy and ensure they meet brand expectations and applicable compliance standards.</p>