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1 result for Web Content Manager in Washington, DC

Digital Marketing & Communications Manager

Towson, MD
remote
Temporary / Contract
22.838 - 26.444 USD / Hourly
We are looking for a Digital Marketing & Communications Manager to lead integrated marketing efforts that strengthen brand visibility, expand audience engagement, and support organizational growth in Towson, Maryland. This Long-term Contract position is ideal for a strategic marketer who can shape campaign direction, refine messaging, and bring high-impact initiatives to life across digital platforms. The role blends planning and execution, with a focus on building effective campaigns, guiding cross-functional collaboration, and using performance insights to improve results. Responsibilities: • Develop and lead multi-channel marketing campaigns that promote programs, services, and key initiatives while aligning content, timing, and audience strategy. • Establish clear messaging frameworks and market positioning that help teams communicate consistently across digital and promotional channels. • Plan and oversee email marketing initiatives, including audience segmentation, content coordination, deployment, and performance optimization. • Manage paid digital advertising efforts such as Google Ads and paid social campaigns to increase reach, engagement, and conversion opportunities. • Analyze campaign performance using Google Analytics and related reporting tools, then translate findings into actionable recommendations. • Partner with internal stakeholders to define campaign goals, prioritize high-value initiatives, and support execution within established marketing standards. • Provide hands-on leadership for select high-priority projects, ensuring deliverables are completed effectively and on schedule. • Create practical guidance and campaign structures that enable staff to execute marketing activities with consistency and measurable impact.
2026-05-11T00:00:00Z