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Vice President of Marketing in Milwaukee, WI

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Milwaukee, WI
152183 - 204198
Low
152183
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
178705
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
204198
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 175615 210378 256213 Marketing Director 112013 136218 169435 Product Manager 95533 122828 143428 Product Marketing Manager 92443 116390 141110 Marketing Manager 92958 111240 131325 Marketing Coordinator 51758 64118 78023 Brand Manager 83173 99395 118965 Project Manager 71585 84975 103000 Customer Experience Marketing Manager 61543 77250 92443 Market Researcher 60770 75448 92700 Media Director 99910 120768 141110 Media Buyer 63345 73130 88838 Media Planner 62058 72100 86520 Communications Manager 80083 93988 108150 Communications Specialist 56135 66178 80340 Event Manager 57680 70813 87035 Event Coordinator 45320 52530 61543

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.