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Product Marketing Manager in Milwaukee, WI

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Milwaukee, WI
92443 - 141110
Low
92443
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
116390
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
141110
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 175615 210378 256213 Vice President of Marketing 152183 178705 204198 Marketing Director 112013 136218 169435 Product Manager 95533 122828 143428 Marketing Manager 92958 111240 131325 Marketing Coordinator 51758 64118 78023 Brand Manager 83173 99395 118965 Project Manager 71585 84975 103000 Customer Experience Marketing Manager 61543 77250 92443 Market Researcher 60770 75448 92700 Media Director 99910 120768 141110 Media Buyer 63345 73130 88838 Media Planner 62058 72100 86520 Communications Manager 80083 93988 108150 Communications Specialist 56135 66178 80340 Event Manager 57680 70813 87035 Event Coordinator 45320 52530 61543

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.