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Marketing Director in Milwaukee, WI

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Milwaukee, WI
112013 - 169435
Low
112013
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
136218
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
169435
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 175615 210378 256213 Vice President of Marketing 152183 178705 204198 Product Manager 95533 122828 143428 Product Marketing Manager 92443 116390 141110 Marketing Manager 92958 111240 131325 Marketing Coordinator 51758 64118 78023 Brand Manager 83173 99395 118965 Project Manager 71585 84975 103000 Customer Experience Marketing Manager 61543 77250 92443 Market Researcher 60770 75448 92700 Media Director 99910 120768 141110 Media Buyer 63345 73130 88838 Media Planner 62058 72100 86520 Communications Manager 80083 93988 108150 Communications Specialist 56135 66178 80340 Event Manager 57680 70813 87035 Event Coordinator 45320 52530 61543

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.