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Vice President of Marketing in Burlington, MA

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Burlington, MA
159570 - 214110
Low
159570
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
187380
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
214110
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 184140 220590 268650 Marketing Director 117450 142830 177660 Product Manager 100170 128790 150390 Product Marketing Manager 96930 122040 147960 Marketing Manager 97470 116640 137700 Marketing Coordinator 54270 67230 81810 Brand Manager 87210 104220 124740 Project Manager 75060 89100 108000 Customer Experience Marketing Manager 64530 81000 96930 Market Researcher 63720 79110 97200 Media Director 104760 126630 147960 Media Buyer 66420 76680 93150 Media Planner 65070 75600 90720 Communications Manager 83970 98550 113400 Communications Specialist 58860 69390 84240 Event Manager 60480 74250 91260 Event Coordinator 47520 55080 64530

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.