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Media Planner in Burlington, MA

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Burlington, MA
65070 - 90720
Low
65070
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
75600
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
90720
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 184140 220590 268650 Vice President of Marketing 159570 187380 214110 Marketing Director 117450 142830 177660 Product Manager 100170 128790 150390 Product Marketing Manager 96930 122040 147960 Marketing Manager 97470 116640 137700 Marketing Coordinator 54270 67230 81810 Brand Manager 87210 104220 124740 Project Manager 75060 89100 108000 Customer Experience Marketing Manager 64530 81000 96930 Market Researcher 63720 79110 97200 Media Director 104760 126630 147960 Media Buyer 66420 76680 93150 Communications Manager 83970 98550 113400 Communications Specialist 58860 69390 84240 Event Manager 60480 74250 91260 Event Coordinator 47520 55080 64530

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.